Drop Ship News

SEO Basics for Your Dropship Business

Are you new to ecommerce and interested in some SEO basics for your home dropship business?

If so, read on.

SEO, or Search Engine Optimization, is incredibly important to the success or failure of your ecommerce home dropship business. While some had declared that with the advent of Google’s Panda and Penguin updates SEO is dead, this is not true. SEO is very much alive and if you want to do well and make money in your dropshipping business, you will master at least the basics.

One of the main things to remember about SEO is an old saying that has been around the internet for a while: If you don’t exist with Google---you don’t exist.

This is as true today as it was when the expression was first coined, simply because the World Wide Web is a huge place. In order to get visitors and prospective customers to your dropship website or listings, it is imperative that you exist with Google. This means making sure that Google finds you and ranks you high in search results.

When you stop and think that the average online shopper rarely goes past the first page of search results, you realize just how very important it is to make your site or listings Google friendly.

Here are some tips that are great for beginner ecommerce entrepreneurs who are just getting started:

• Your content and the infrastructure of your website are the most critical parts of it. You need great content with good SEO, plus a working site that is fast and without errors. This is the foundation. You can build on that with social media content, paid search and more. But that is where you need to start. This means making sure your keywords are judiciously applied throughout your website. Google and the other search engines frown on keyword stuffing, poor content and a bad user experience due to a poorly designed and malfunctioning website.

• Make sure you choose a domain name that incorporates your primary keywords. Besides having just the one domain name, it’s a good idea to nail down and claim as your own the ones that might be misspelled by people searching for your site. This keeps any of your competitors from getting them, which they might simply because they would be getting traffic meant for you.

• Use various types of content. While text is very important, don’t make it the be-all and end-all of your content. Instead, use other medias such as videos, which are quite popular with viewers. You might do instructional videos about your dropship products, for instance. Avoid Flash; it’s too distracting to visitors.

• Never overlook meta data such as meta descriptions and title tags. These should be unique to your website and not duplicated. Always keep your meta data specific and applicable to the page it’s on. You also need to be sure that your meta data is formatted right.

Use these SEO basics for your dropship business and start living large while working from home!

Hot SEO Tips for Your Home Dropship Business

Are you interested in some hot SEO tips for your home dropship business?

Although some believed that Google’s Panda and Penguin algorithm updates meant the death of SEO, nothing could be further from the truth. SEO is very much alive and kicking and if yours isn’t up to par, it will cost you money!

If you are new to ecommerce, you might be wondering what SEO is. Here, direct from that trusty free online encyclopedia, Wikipedia, is a definition of SEO:

“Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

As an internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.”

Basically, using good SEO means that your dropship listings or your dropshipping website will have a much better chance of being ranked high in the SERPs, or Search Engine Results Pages. Since internet research has shown time and again that the majority of online users seldom go past the first page of search results…..this is obviously where you want to be in order to get plenty of traffic and sales.

Now, here are some handy SEO tips for your home dropship business:

• Use your keywords wisely. If you are writing product descriptions, for example, be sure to have your primary keywords in the first and last sentence of the descriptions. Ditto for the title.

 

• If you are using content marketing and writing articles to promote your dropship business, use the same principle with your keywords---title, first and last sentence. As far as everything in between, aim for a keyword density of around 2% and write your content for humans instead of search engines. Google will reward you for this!

 

• Be sure to use good SEO for your image alt tags, meta tags, headers and site map. This will help Google and the other search engine crawlers to find your dropship business site or your listings.

 

• If you are active in social media marketing, which hopefully you are, don’t forget to use best SEO practices on your social sites, too. Use your keywords to best advantage on Facebook, Twitter, Pinterest, MySpace, LinkedIn or whatever social platform you are leveraging.

 

• Submit a site map to Google. Sure, Google and the other search engines will probably find your dropship site eventually without a site map, but submitting it to them expedites the process considerably.

 

• Use Google Webmaster tools to track and analyze your SEO. You will find a whole suite of SEO tools from Google that can be extremely helpful to you. For instance, you can find out which search queries brought one of your pages up in Google search results, your most popular landing pages and which search engine they came from and even a geographical breakdown of where your click throughs are coming from.

Use these SEO tips for your home dropship business and watch traffic and sales soar!

FREE SEO Tools for Your eCommerce Dropship Business

Search Engine Optimization is critical to the success of your ecommerce dropship business, so you might be able to put a few free SEO tools to good use!

Knowing how to use SEO best practices will help you immensely when it comes to driving traffic to your dropship site or listings, simply because it will get you ranked higher in the SERPs, or Search Engine Results Pages. The higher you rank in these pages, the more people will see your link and visit your site and---hopefully---make a purchase while there.

One of the biggest jobs an ecommerce entrepreneur faces is driving a fresh, steady stream of traffic to a website or listings, so using great SEO to help with this is a big step up the ladder of success.

These are free from SEOToolSet:

• Search Engine Optimization/KSP Tool: This one provides keyword statistics that helps with search engine marketing decisions. It measures the popularity of your keyword and shows daily approximations of how often each of your keywords is searched for in the larger search engines such as Google, derived from monthly statistics. Each of your keyword's top 3 search engine categories are viewable, as well.  You can enter as many as 12 keyword phrases at a time, one per line or separated by commas, and click "Run KSP." Search counts and other statistics are displayed in a table.

• Site Checker: When the search engine spiders crawl your website, they need be able to easily index the maximum number of pages. The Site Checker tool allows you to quickly verify the “crawl-a-ability” of your dropship website. It reads the server's response headers and detects any potential problems. The free report will identify redirects, if any, and problems with your server that could cause issues for the search engine spiders. It shows server status, too, along with other details for your reference.

• Page Analyzer: This free tool is wonderful for checking up on your competition. You can find out how many of your competitor’s unique pages are ranked in the Top 10 with the major search engines and compare it to yours.

• Link Analysis Report: This free tool lets you see who links to your competitors, as well as who links to you. The odds are good that if the website linked to your competitor, it may be a candidate to link to you. Look before you leap and research each link! You want links from established websites with content that is directly related to the content of your website, not something from a link farm, which Google takes a very dim view of.

There are scads of other useful, free SEO tools available on the internet. Here are a few more sources:

SEOBook: This site is chock full of fantastic and very helpful free SEO tools to help with your home business, such as a Keyword List Generator, Keyword Suggestion Tool, Meta Tag Generator and more.

Internet Marketing Ninjas: You can have a field day here with all of the free SEO tools, including On-Page Optimization Tool, Image and Link Analyzer, Social Image Resizer Tool and more.

These free SEO tools can g a long way in helping you stay in good standing with the major search engines, along with keeping an eye on the competition, which is always a good idea.

Once you master the basics of SEO and utilize the free tools available on the World Wide Web to fine tune it, your dropship business will have a much better chance of making you a comfortable living.

The Basics of SEO for Your Home Dropship Business

If you have, or are planning to start up, a home dropship business online, you might benefit from getting a few tips about the basics of SEO.

Since Google rolled out the Panda and Penguin updates, many have wondered if SEO was dead and no longer needed. In fact, nothing could be farther from the truth. SEO is very much alive and definitely necessary for anyone who wants to be successful in ecommerce.

For those who are just starting out in ecommerce and a little vague about what SEO actually is, here is a great definition from that free and trusty internet encyclopedia, Wikipedia:

“Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine” natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

As an internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.”

So there you have it. SEO is vital to the success or failure of your home dropship business! Here are some tips for the SEO basics you will need to use to make sure your listings on Amazon or eBay---or your own website---are search engine friendly. Remember that the higher your ranking in search results, the more traffic will be driven to your dropship product listings.

• Interactivity: Although this may not seem to have anything to do with SEO, the fact is that online consumers these days want an interactive experience when shopping online and Google will reward you for providing it. Make sure your dropship website is interactive, fast loading, user friendly, and streamlined to the hilt for ease of shopping and buying, right through checkout.

• Panda friendly: The Google Panda update was engineered to penalize websites with too many ads and sales hype. For all practical purposes, Panda views everything on the web as either videos, blogs, and entertaining or informative content. This can hurt a commercial endeavor such as a dropship business unless you take steps to counteract it. One of the main things you can is to avoid excess sales hype and advertisements. Plus, give each product its own unique description. Don’t use pre-written descriptions from your product supplier as this will be duplicate content all over the web and Panda doesn’t like it at all.

• No stuffing keywords: In the past, black hat SEO and article farming which consisted of tons of content with no value whatsoever, just crammed full of keywords---was considered an okay way to get picked up by the search engine crawlers. Now, this is a huge no-no! Make sure to place your keyword into appropriate places such as titles and sub-headings, but other than that…..forget it as long as your content is about your keyword.

• Mobile friendly: Make sure that your dropship business site is friendly to mobile device shoppers and use SEO the same as on your regular site. According to Forbes, 50% of all internet shopping will be taking place on mobile devices within 3 years. You will score points with the search engines if you take this into consideration and make sure your site is mobile accessible.

• Penguin friendly: Stay Penguin friendly. This Google update will be your friend if you are judicious in who you link to and vice versa, use a variety of links, use social media to build links that happen in a natural manner.

These SEO basics can help to make your home dropship business the darling of the search engines and you’ll reap big rewards in terms of increased traffic!

SEO: The Google Panda & Penguin Updates & Your Dropship Business

If you are making money with ecommerce and concerned about SEO, you may be wondering about the Google Panda and Panda updates and your dropship business.

For instance, you might be wondering whether or not these updates affect your dropship business.

The answer to that question is short and sweet: Yes.

Yes, the Google updates most emphatically affect your ecommerce home business, along with all other online endeavors. These updates have changed the way you need to use SEO and even look at SEO.

Some people are saying that SEO is useless now, that it doesn’t weigh with Google anymore and consequently; doesn’t matter. This isn’t true. SEO is still vitally important, but the way you use it has changed in some areas of your ecommerce business.

The Panda & Penguin Updates

What have the Google Panda and Penguin updates changed?

First of all, you should know that there have been numerous tweaks and updates to the updates regarding Penguin and Panda. Perhaps one of the changes that are of special importance to you is this one:

The Top Heavy Update---Google rolled this out last January and does something the giant search engine had never done before, which is punish websites for having too many ads or ad type content “above the fold.” If you aren’t familiar with this phrase, it originated in newspaper jargon and refers to the top half of the page, or what is “above the fold.” So, the last thing you want is to be too salesy above the fold, or top heavy, because Google will punish you.

Here is a chart that is interesting and might provide you with mor einsight on the new SEO for Google:

Other things that night have an adverse affect on your rankings in Google search pages are these:

• Poor quality backlinks. With Google, you’re judged by the company you keep. So, the days of link farming and buying links just to get a bunch, thinking it will give you a boost with Google, are a thing of the past. Be very picky about whose backlinks are on your site!

• Poor quality content. This is yet another area where Google has drawn a line in the sand and those who dare to step across it will find themselves penalized. In fact, some websites that had a healthy front page ranking with Google slid down to page 5 or even lower due to poor content. This means that if you’ve outsourcing your content writing to get it done on the cheap and your website is full of content with fractured English that offers nothing of value to readers….Google’s gonna getcha!

• Keyword stuffing. Big, huge no-no! Besides using the bots to crawl sites and check for this sort of Black Hat SEO, Google employed humans to check websites, too. The ones that were cramming keywords found themselves knocked waaaayyy down in the search ranking. The focus is on valuable content that is naturally written for humans, not stuffed with keywords for the search bots.

The Google Panda and Penguin updates can definitely affect your dropship business website and if your site has slid down in search results, this is a wake-up call to clean up your site and make it one that Google will approve of and reward!

5 FREE Google SEO Tools for Your Ecommerce Dropship Business

If you are an old hand at ecommerce, you probably are already very much aware of the importance of best practices SEO for Google; and if you’re just getting your feet wet with an online dropship business, you will soon see how vital Search Engine Optimization is---so here are 5 free SEO tools for you!

There is a saying that you will see used over and over again on the World Wide Web as pertaining to ecommerce:

“If you don’t exist with Google, you don’t exist.”

This is quite true and even more so since the Google Panda and Penguin updates. Using SEO wisely will stand you in good stead when it comes to getting higher rankings in the search engine results pages.

Use these 5 Google SEO tools to boost your rankings up there to the front page!

Google Analytics: This free SEO tool is fantastic! Take a look at the sample graphs below that show a Google Analytics dashboard to get an idea of all you can do with this awesome service. Standard reports make it easy to measure and understand engagement on your site. Plus it only takes a few clicks to quickly build out customized reports, visitor segments, and identify important data to share with your team. Plus, there are a lot more features.


Google Trends: This one allows you to compare search volume patterns across specific regions, categories, and time frames for any search term or phrase. Track search terms and find potential customers based on their search volume. You simply type a word or term into the search box and get all sorts of neat results that can be quite helpful in your dropship business.

Google AdWords Keyword Tool: Definitely one of the best of the best! This free Google SEO tool can be invaluable in helping you find a great niche with dropship products that are popular and in great demand. You simply type the keyword or long tail keyword phrase into the search box and Google shows you how many global searches are done for it in a month. Big help!

Google Alerts: Another extremely handy free tool from Google! Here is what Google has to say about this one:

“Monitor the Web for interesting new content
Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your queries.
Enter a search query you wish to monitor. You will see a preview of the type of results you'll receive. Some handy uses of Google Alerts include:
monitoring a developing news story
keeping current on a competitor or industry
getting the latest on a celebrity or event
keeping tabs on your favorite sports teams”

Google Analytics Content Experiments: Gotta love this one! Really great tool and one that you should use on a regular basis. Formerly known as Google Website Optimizer, it has been updated with fresh new ways to help keep your website the best it can be. You can meet your goals of measuring, testing, and optimizing all in one place. It can help you decide which page designs, layouts, and content are most effective. Very useful!

These 5 free Google SEO tools will go a long way toward helping you achieve success in your ecommerce dropship home business!

6 SEO Tips to Help Build Your Online Dropship Business

Regardless of what you might have heard to the effect that since the advent of Google’s Panda and Penguin updates, SEO is dead…don’t believe it because Search Engine Optimization is alive and kicking; and these 6 SEO tips can help build your online dropship business.

SEO is necessary for your success in ecommerce.

It’s just that simple.

If you are just getting started in a home dropship business, or are planning to get one up and running soon; you need to master at least the basics of SEO.

What is SEO?

SEO stands for Search Engine Optimization. Simply put, it’s a way for the search engines to find your website or dropshipping listings on Amazon, eBay or whatever marketplace you are using.

Think about it. The World Wide Web is HUGE and there are literally millions of websites and ecommerce products for sale. If you want yours to get noticed and shown in SERPs, or Search Engine Results Pages, you will have to use SEO best practices.

In case you are a newbie, it might be helpful to explain a bit about how search engines work.

Search engines such as Google send out “spiders” to crawl through websites and find the content that people are looking for online. For example, many people perform a Google search for “dog beds.” So, Google would send its bots to search for this keywords phrase.

In the past, there were “article farmers” who outsourced for extremely cheap articles crammed to the hilt with keywords, just for the purpose of getting picked up by these search engine crawlers. Quality or having the content actually offer anything of value to the reader was not a consideration because the sole purpose of the Black Hat SEO was to get ranked higher in the SERPs.

Linking worked much the same way. Some website owners would buy scads of links without regard to the quality of who they were linking to, just to get higher rankings in search results because at one time, quantity of links was more important than quality.

Now, thank goodness, Google has changed all of that.

No more article farming, no more poor quality links. At least for the savvy ecommerce entrepreneurs who know better, anyway. To do these things now is a sure and certain way to get blacklisted with Google and the other major search engines.

The moral of the story is that you need to use good SEO.

Here are six tips to help you use basic SEO best practices:

• Use high quality content. Offer content that gives something of value to the reader, be it informative, entertaining, whatever. Remember, focus on quality rather than quantity and don’t stuff your content with keywords.

• Use your keywords judiciously wherever they will benefit you most. If you have your own website, be sure to use your prime keywords in page titles, product titles and descriptions, alt image tags, etc.

• Avoid duplicate content! This is frowned upon by Google and other search engines. Provide fresh, relevant, high quality content and you will be rewarded with higher rankings in SERPs.

• Use product reviews to help furnish the search engines with fresh content and since the reviews will be about your dropship products, your keywords will be included.

• Have a dropship business blog. This affords you an excellent opportunity to feed fresh content to the search engines while providing readers with helpful info, tips and strategies to help them be successful in a dropshipping home business.

• If you offer coupons, try to get them listed on internet coupon sites. And be sure to use your keywords. This kills two birds with one stone. You get some great quality links plus make more sales!

Use these 6 tips for great SEO and they will help build your online dropship business!

SEO for Your Home Dropship Internet Business

You may have caught some of the buzz about Google’s new update to its algorithm and wondering if SEO is still important for your home dropship internet business.

Click Here For a FREE SEO Whitepaper!

To answer your question: Yes!

Is SEO a Has Been?

SEO is still of vital importance to any ecommerce endeavor, including your dropship internet business.

How has the Google update affected SEO?

Strictly speaking, the latest Google update, called the “Penguin” update, has not really affected SEO best practices one way or the other. What it has affected is SEO worst practices.

Let’s expand on that a bit.

The Penguin Update

The Penguin Update from Google probably hasn’t affected your dropship internet business provided you weren’t doing things you shouldn’t have been doing anyway, such as Black Hat SEO and keyword stuffing, article farming, low quality links and more along those lines.

But for folks who were doing those things, Google’s new Penguin update has basically blown them right out of the water.

So, what does Google want with the new Penguin update? Should you forget SEO?

Google wants your dropship internet business website to have good quality content---fresh and relevant if possible---and high quality links, plus no keyword stuffing.

You should use your keywords so that they flow naturally and make sense in the content. A good rule of thumb is about 2% of your content should be keywords, if that much. Many people are going for around half that amount.

So, in 500 words of content,  you should use your keywords in the title, the first paragraph, the last paragraph and approximately 2-3 times in between. Be very careful to try and write so that the keywords seem natural in the content.

This can be challenging, but Google will make it worth your while by boosting your dropship internet business in the SERPs, or Search Engine Result Pages.

Drop Ship Access has valuable FREE educational resources, including an informative whitepaper about SEO. Visit Drop Ship Access now and check out the high quality products and educational resources, then get ready to start your own home dropship internet business!

If you liked this article, you may also like this one: Use Google’s Double Click Ad Planner for Online Dropship Advertising

Your Home Business: Is SEO Still Important for a Dropship Website?

With the most recent changes to the Google algorithm, many ecommerce entrepreneurs with a home business are wondering if SEO is still important for a dropship website.

Click Here For a FREE Whitepaper: “What is SEO?”

Google’s “Penguin” update that was released earlier this year has led many people to wonder if SEO is dead. The fact is that the update really did have a significant impact on many tried and true SEO techniques and some websites were drastically---and disastrously---affected. Some websites fell from first page rankings into oblivion and many dropship website owners felt that it was the death blow for their businesses.

Why the Change?

Google brought about this algorithm change in an effort to cut down on web spam, an unfortunate problem. Basically, the Google algorithm engineers were in hopes that the changes would help to cut down on the number of websites using “Black Hat” SEO. What is Black Hat SEO? In a nutshell, it is keyword stuffing. They also wanted to reduce Black Hat link building methods employed by some to boost their rankings in search.

SEO is Not Dead

But, despite the new Penguin update, SEO is not dead, so don’t bury it and give it a funeral just yet. You can still use SEO to your best advantage on your dropship website to drive traffic and increase sales proportionately. Using best SEO practices will help to boost your rankings in search with Google the same as always, provided you do it right.

Here are some tips for using SEO effectively with the new Google Penguin algorithm update:

• On page content is still vitally important and good SEO on those pages, as well. When Google seemed to clobber many websites with a lot of on page SEO, it wasn’t because of the SEO, per se; it was because there was more SEO than actual quality content. So, use SEO but focus more on the quality of your content! Write to engage humans who visit your dropship website or blog, not search engines.

• Don’t keyword stuff. Your content needs to make sense and be valuable to the reader. Use keywords an average of 2% and not much more. In a 500 word article, this would be about 10 times.

• Try to use variations of your dropship website keywords as frequently as possible, as long as you can work them into the content naturally.

• Use internal linking. For example, link to related articles within your website.

• Be sure to use your keywords in image alt tags.

• Embedding YouTube videos within your content is a great way to engage readers and gain Google’s approval.

SEO is till alive and kicking, but use these tips to help your dropship website rank higher in search results.

Drop Ship Access has 1.2 million high quality products at wholesale prices and a goldmine of FREE educational resources that will help you learn more about ecommerce and SEO for your dropship website!

If you liked this article, you may also like this one: SEO for eBay: Increase Your Dropship Sales!
 

SEO for Google: 5 Tips for Your Ecommerce Dropship Home Business

Even if your dropship home business is going great guns at the moment, most ecommerce entrepreneurs are always eager for ways to help them boost sales and traffic to greater volume, so these SEO tips for Google might interest you.

Click Here For a FREE SEO Whitepaper!

There are other search engines besides Google, of course. But the fact is that none are as popular or widely used as the giant among them, namely Google. Knowing how to use SEO effectively to make points with Google can be tremendously helpful in growing your dropship business.

Here are 5 tips for best SEO practices for Google:

1. Ideally, you should have determined your best keywords before creating your dropship website. However, if you didn’t, all is not lost. You can still sit down and figure out which are your optimal keywords and start using them. Choosing the best and most relevant keywords involves finding the ones with the highest search volume and the lowest amount of competition. There are free tools available on the internet to assist you with your keyword research.

2. Optimize your titles to the max! The page title tag is one of the most important factors for high rankings with Google. The title tag is shown as the first line of text at the top of the browsing window. An SEO title tag should contain around 60-80 characters and be concise as well as descriptive. This is what will show up in Google search results as a link to your dropship web page, so make it work for you!

3. Always use keyword rich, relevant headings for your web pages. Your header tags are important  because they tell Google what is important on your web page. One best SEO practice for your dropship business is to use your primary keyword or keywords in your H1 header and your secondary keywords in your H2 and other headers.

4. Always create a site map and Google XML map. When you submit an XML site map to Google, you are facilitating finding and indexing your dropship web site.

5. Take the time to create a Robots.txt file for Google. This file will tell Google which pages should be crawled and which shouldn’t. Every dropship website is going to have pages that simply are not relevant for search engines and by creating a Robots.txt file that leaves these pages out, you are making it faster and easier for Google to crawl and index your relevant content.

Use these 5 handy tips to beef up your SEO for Google and grow your dropship business!

If you liked this article, you may also like this one: Ecommerce Dropship Sales: Plus Size Lingerie is a Proven Winner!