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How to Use Video Marketing to Grow Your Home Dropship Business


Would youlike to learn how to use video marketing to grown and build your ecommerce home dropship business?

According to eBiz, among the 15 top most popular websites on the internet today, You Tube is right up there near the top at Number 4. Not bad! When you stop and think about how many sites there are on the gigantic World Wide Web, that is quite an accolade and should provide you with a pretty good idea of just how popular videos really are.

People like to watch videos. It’s just that simple. Marketing videos are tremendously effective if done right and you don’t have to be a Hollywood movie producer to make a great one, either.

dropship video marketingAny home video camera, even a digital camera that will record a few minutes of video will do.

Here are few tips on how to use video marketing top grown and build your ecommerce home dropship business.

  • Think about your target market and audience before you make your marketing video. What demographic is most likely to be interested in your niche or dropship product/s? The style and theme of your video should be geared toward your audience. For example, if you are dropshopping wheelchair baskets, you don’t want to have hip hop music blaring in the background and someone with full body tattoos and a Mohawk as the star of your production. Why not? Because most older folks who are shopping for a handy little basket for their wheelchair are not going to be into rap or any New Wave, Punk stuff. In fact, they might not even watch it. So, tailor your marketing videos to your audience.

  • Don’t make your marketing videos too long. On You Tube, the optimal length of a video is between 60 and 90 seconds. You can go over that time period by a little bit, but not a lot. If you make it drag on too long, viewers lose interest and leave. So, your script must be succinct, to the point and pack a punch with a minimum amount of dialogue and in a short length of time. Be sure to get your primary message in there within the first 15 seconds or so. Now, if you are making a video for your dropshipping website, such as a how-to or product demonstration video, you can make it about 4 minutes more or less.

  • Don’t use too much sales hype. Yes, your goal in making marketing videos is to drive traffic and increase your home dropship business sales. But don’t come on like Crazy Eddie the Used Car Salesman. You must walk a fine line between marketing your business and turning viewers off with too much focus on salesy stuff. People respond very well to humor, so if you can make a short, funny marketing video, you might have a winner.

Use those tips on how to use video marketing to grow your ecommerce home dropship business and enjoy all the extra sales and profits those videos generate for you!


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