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Your Top Questions Answered About Social Media Marketing

Are you about to jump on the social media marketing bandwagon to help build and grow your ecommerce business?

If so, you probably have some questions about social media marketing.

Here are some of the top, most commonly asked questions about social media marketing, complete with simplified, basic answers that might be of benefit to you in launching your marketing campaign:

Q. Which are the best techniques and strategies to use for social media marketing?

A. There are a lot of excellent tactics you can use for social media marketing. Blogging is one excellent tactic, as is Twitter. Facebook is huge, of course, and getting bigger every day. Facebook now has a merchant’s page for ecommerce and is predicted by internet research analysts to possibly become a giant online shopping mall. Don’t overload yourself by trying to do too much across too many platforms. In general, it’s best to start with one social site and build a good following on there before moving on to another.

Q. Where do you start with social media marketing?

A. You start by doing your homework and learning the ins and outs of the social site you choose for your debut in social media marketing. If you decide to start with Twitter, for example, then put in the time it takes to learn the ropes and social etiquette of Twitter. Look around and pick some of the best Twitter users to follow based on relevance to your business. Don’t jump in there immediately and start trying to amass a huge number of irrelevant followers! Think quality instead of quantity when it comes to followers.

Q. How do you measure the effectiveness of your social media marketing campaigns?

A. This is a very gray area. Social media marketing is difficult to measure. However, it can be done if you’re willing to put forth the effort. The first thing to do is to decide exactly what you are hoping to accomplish with social media marketing. If you don’t have a clear picture of what you want to do, you won’t know whether you have done it or not. For example, if your goal is to increase traffic to your website, then that can be easily tracked and measured. Ditto for number of sales. Using those metrics on a before and after type basis will give you a very good idea of how effective your social media marketing campaigns are.

These are the top 3 questions that beginners have about social media marketing!


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