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Drop Ship News: Shopping Cart Tips for E-Commerce

If you have an online dropship business or other ecommerce endeavor, you might benefit from some handy shopping cart tips and tricks!

In a study of 165 million shoppers conducted by McAfee last fall entitled “Digital Window Shopping: The Long Journey to Buy,” the research showed some interesting statistics:

  • Sales conversions were 11% higher on web sites that displayed a security seal.

  • 65% of online shoppers take a looong time in making their final purchase. In fact, there is an average delay of nearly 34 hours from a decision to buy to providing credit card numbers.

That sounds a bit extreme, but maybe this time frame is allowing for online comparison shopping before purchasing.

Download our FREE e-book for great tips on building a lucrative repeat customer base!

At any rate, several useful pointers can be gleaned from the McAfee study.

Here are some shopping cart tips that will help you increase your conversion rate, boost sales and minimize abandoned shopping carts in your online dropship business, the bane of every ecommerce entrepreneur’s existence:

  • Make sure that your shopping cart is secure! The last thing you want is for some hacker to get into your customer data and leave a trail of destruction with your customers’ credit cards and financial information.

  • To show customers that your website is secure and therefore safe for them to divulge their credit card or bank account numbers, display the little yellow padlock symbol and tell viewers what it means.

  • Don’t ask people to enter their payment information such as credit card or bank account numbers before you divulge the shipping charge and sales tax if applicable. This practice looks shady and many potential customers will simply hit the back button and then WHAM!---you’ve lost a sale.

  • Don’t make the all-too-common mistake of requiring prospective customers to register with your website before making a purchase. This is probably one of the biggest causes of abandoned shopping carts! If someone is ready to buy, for heaven’s sake….let them buy! You can ask for registration after the sale.

Using these helpful shopping cart tips in your online dropship business will help increase your bottom line!

If you liked this article, you may also like this one: 

How to Encourage Shoppers to Seal the Deal

dropship business shopping cart


Thanks for your article, Now there is more reason to comment than ever before!
Posted @ Monday, September 06, 2010 3:10 AM by wedding dresses
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