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Ecommerce Dropship Tips: Better Product Pages Mean More Traffic

drive traffic dropship businessIf you have a dropship business or other ecommerce endeavor, you are probably aware that fresh, relevant content will stand you in good stead with Google and the other search engines, and drive traffic to your website.

But, you may not realize just how crucial content is to the success or failure of your online dropship business!

There has long been a wise saying about internet commerce: Content is king. Since Google changed their algorithm to favor high quality content and give a black eye to black hat SEO…content crammed full of keywords…that is even more true now than ever.

Now, when you think of web content, chances are the first thing that comes to mind is written content. But, while written content is definitely extremely important, there are other types of content that can be leveraged to give you an edge over your competitors and get in better standing with Google.

A great example of a way to combine written content along with other types of content is your product pages.

Unless you are using your dropship business to sell something totally unique, you will certainly have competition. In fact, you are likely to have a lot of competition from other sellers within your same niche.

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So, one way to stand head and shoulders above the crowd of competitors and get noticed by Google, which equals more traffic to your ecommerce website and hence, more sales; is to polish your product descriptions and pages until they shine!

Here are some handy tips on making your product pages the best they can be:

  • Take your own product photos. Yes, you can get these from your wholesale product source, and it’s a lot easier to use those. But easy doesn’t always mean better. In order to give yourself a competitive edge, try taking your own photos of the products you sell. This way, you won’t fall into the same cookie cutter group as other sellers who are using the stock photos.

  • Ditto for your product descriptions. These, too, can be copied directly from your product source. But, most of the time these descriptions are pretty sparse. In fact, some use broken English and may even have misspelled words and typos. If this is the case with your product source, you really should bite the bullet and craft your own well written descriptions with a clear call to action.

  • Include reviews on your product pages. People like to see what other people think of something they’re considering buying. Remember, most people buy under the influence of others. So, don’t worry about getting a less-than-glowing review of your products from time to time. The good reviews showing on the page will outweigh those and help influence shoppers to convert to buyers.

Use these tips to improve the content of your ecommerce dropship business and watch your sales soar!

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