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Ecommerce Dropship Tips: Holiday Email Marketing to Increase Sales

email marketing dropship businessGood news for your ecommerce home dropship business: Despite the still ailing economy worldwide, internet retail analysts are predicting an increase in the number of people who will be doing their holiday shopping online this year, so having a great email marketing campaign in place for this season of extra shoppers will help to ensure that you get your fair share!

Click Here For a FREE Email Marketing E-Book!

Email marketing is one of the most effective---as well as cost effective---methods of marketing for anyone with an online business. Most home business owners are able to do their marketing emails themselves with the help of a free service such as Mail Chimp. Mail Chimp has a fantastic free service that allows you to send as many as 12,000 marketing emails with up to 2,000 subscribers. This is sufficient for most small dropship businesses.

Here are some useful tips for email marketing that can help boost sales for your online dropship business:

  • It’s not too late to beef up your opt-in subscriber list for your marketing emails. Try giving a freebie in exchange for a subscription. Be sure to run this promotion on your website, Facebook Fan Page and blog. Tweak your opt-in call to action for the holidays by saying something like this: “Sign up to receive our emails and get exclusive holiday deals!”

  • Try targeting your existing customers in terms of past purchases and then offer bundle deals containing similar or the same dropship products in your email marketing to these subscribers. For your inactive subscribers who haven’t made a purchase from your dropship site for a while, try making it a little more tempting to shop with you again by offering some great promotions.

  • Be sure that your marketing emails are compatible with smart phones and other mobile devices. More and more internet users, which includes holiday shoppers, are using mobile devices to access the World Wide Web for such things as reading emails and shopping.

Holiday email marketing can net you significantly more traffic and sales of your dropship products!

If you liked this article, you may also like this one: E-Commerce Dropship Sales Marketing for Online Road Warriors


Shopping Online is a form of electronic Commerce where by consumers directly buy goods or services from a seller over the Internet without an intermediary service. 
Shopping online 
Posted @ Monday, April 16, 2012 11:51 PM by shopping online
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