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Heads Up Dropshippers: Health & Wellness Products are HOT!

dropshippers health and wellnessHere is a heads up for dropshippers: health and wellness products are HOT and getting hotter every day!

Health and wellness is big business. If you doubt the truth of that statement, just think about the types of commercials you see on television and in magazines. How many of them concern health in some way?

A lot!

People are much more health conscious these days than they were in times past, probably because the average person has more free time to worry about their health than a farmer working from sun up until sun down or a housewife and mother with a dozen kids and the housework, cooking and cleaning to do for such a large brood.

In these modern times, though, the majority of people work an 8 hour day and consequently, have ample time to spend being concerned about their own health and wellness.

If they forget, you can bet that TV, radio, newspapers, magazines, the internet and every other media will remind them.

Just check out these stats:

Healthy Food & Beverage:

  • Sales of natural & organic food and beverages saw 85% growth from 2005-2009 to reach $36.4 billion at wholesale vs. 2-3% annually for conventional products.
  • U.S. consumer sales of functional foods and beverages grew 22% from 2006-2009 to $37.4 billion.
  • U.S. sales of organic food and beverages have grown from $1 billion in 1990 to $24.8 billion in 2009. Sales in 2009 represented 5.1 percent growth over 2008 sales.
  • AC Nielsen scanner data reported FDM retailers generated $45.6 billion in sales of better-for-you products in 2009.
  • In a recent UNFI trend report, 65% of consumers express the most desire for foods with organic ingredients.
  • One in three (34%) people have a household member with celiac disease or wheat intolerance.
  • 61% of Americans have visited a natural foods store in the past year.

Health & Wellness:

  • U.S. consumer sales of nutrition products grew 4.4% to $108.3 billion in 2009. Despite the tough economic environment, nutrition product sales are expected to expand another 6% in 2010.
  • Over 87% of U.S. consumers take some form of dietary supplements.
  • Overall sales of supplements in the US in 2009 represented $26.9 billion at retail.
  • Multivitamins alone amassed $110 million in sales in 2009.
  • Sales of herbal supplements in the mass market retail channel grew 15% to nearly $900 million in 2009 representing over 17% of the total $5 billion consumer sales.
  • The weight loss and diet control industry was approximately $60 billion dollars in 2009.
  • 69% of Americans used some form of complementary and/or alternative medicine in the last year. There are 50% more visits per year to CAM practitioners than to traditional medicine practitioners.
  • Over the past thirty years prevalence of obesity has tripled. In 2009, 9 states had an obesity rate of 30% or higher compared to no states in 2000. Today nearly three-quarters of the U.S. population is overweight, obese, or extremely obese.
  • Within the health care system, studies find that obesity accounts for around $168 billion annually in direct costs, nearly 17% of U.S. medical costs.
  • Health economists estimate the indirect costs of obesity are $4.3 billion a year for absenteeism and $506 per obese worker per year for lower worker productivity.
  • Approximately 70% of American adults are concerned about their weight and more than half (53%) are actively trying to lose weight.
  • The single highest response in a recent PWC Survey indicated that employers planned to spend money expanding or improving wellness programs inside the United States (67%). 76% of survey participants (up from 69% two years earlier) and 85% of large employers (>5,000 lives) now offer some form of wellness program to eligible individuals.
Source: PCG-Advisors  

It’s very plain to see that this is a niche with an absolutely enormous amount of potential for any enterprising individual who dreams of working from home in an ecommerce business and earning a comfortable living---or more!

There are scads of health and wellness products available, all any dropshipper could possibly desire. The ones you choose to market will be largely a matter of personal taste. However, since it is such a humongous niche, you might be well advised to drill down within it to find and devleop a profitable sub-niche.

Want to make money from home, dropshippers? Health and wellness products will be a cash cow for you, so get started today!


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