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Dropship Luxury Fragrance for Holiday Sales

dropship luxury fragrance

One way to beef up your bottom line for the year is to dropship luxury fragrance for holiday sales!

One thing you can be sure of: shoppers will soon be flocking to the World Wide Web to find special items of those people on their gift lists. This is a golden opportunity for an enterprising ecommerce entrepreneur with a home business to bolster a sagging bottom line and increase annual revenues.

Even during a slow economy, there will be plenty of shoppers who will spring for luxury gifts, especially for that someone special. Fragrance is one of the things in the luxury niche that always enjoys a brisk trade during the holiday season.

Winter holidays, by the way, that are great to dropship luxury fragrances include Valentine’s Day, as well as the others.

Fragrance Sales Stats

According to Statistic Brain, the annual global perfume sales revenue for 2011 was $27.5 billion. That’s right---billion.


That’s a lot of money by anybody’s standards and a great niche for you to rack up some fast sales and income during the upcoming holiday gift giving season.

Another little nugget mined from Statistic Brain is that the percentage of designer perfumes priced over $75 is an impressive 46%.

Double wow!

It’s plain to see that when it comes to buying fragrance, gift fivers don’t mind shelling out the big bucks for designer luxury labels. This, of course, is much to your advantage.

Men Like to Smell Good Too

In case you think that luxury fragrances are for women only, you’re way off base.

The fact is that men like to smell good, too, and so you don’t want to dropship luxury fragrances that are solely for females. Be sure to include some designer luxury brands of fragrance for men, as well.

There are a slew of popular luxury fragrances for men and one of the greatest perks about a home dropshipping business is that you aren’t limited to the number of products you can afford to buy up front since you only pay for each item after it is sold and paid for by your customer.

That being the case, you’re free to stock many different brands of luxury fragrance for men and women alike on your virtual store shelves.

Timing is Everything

The holidays are right around the corner.

When it comes to marketing, timing is everything. You need to start right now with a marketing plan for the holidays, if you haven’t already done so.

Believe it or not, there are already lots of holiday shoppers online, looking for deals and bargains. You should get your marketing email newsletters ready to go out. Ditto for your social media marketing sites such as Facebook.

Plan some good promotions and deals. If at all possible, offer free shipping when it’s feasible. If necessary, factor the shipping cost into the cost of the item.

If you don’t do this, you may well lose out to your competitors who do. According to Shop.org’s eHoliday survey, free shipping will rule the internet this season.

Free shipping is fast becoming the rule instead of the exception. According to the survey, nine out of ten (89.7%) retailers are planning to offer some sort of free shipping for online shoppers.

When asked which promotions will be emphasized most during the coming holiday season, 37.5% are offering free standard shipping with certain conditions; such as a minimum purchase. Three out of ten (30.0%) plan to offer free standard shipping without conditions.

So, there you have it. If you want a profitable niche with a great demand and huge potential for sales and profits, dropship luxury fragrance and offer free shipping if you can!


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