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Holiday Sales Forecast: Good News or Bad for Your Dropship Business?

dropship businessWith the holiday hordes of hungry shoppers soon to be hitting the internet in search of that perfect gift for those special someones on their gift list, you might appreciate getting an advance tip-off about what is predicted for ecommerce and your dropship business.

For those who have an ecommerce business, the holidays are huge!

There is so very much potential here for anyone who is willing to hustle a little and shift online sales into high gear. You will probably have extra sales during the holidays without doing anything to solicit them.

After all, as the old saying goes “Even a blind hog gets an acorn every once in awhile.”

But, why content yourself with those few that trickle in due to the sheer volume of extra shoppers online? Why not actively pursue those sales and go after those shoppers?

Think about it. They’re going to spend money with somebody. It might as well be you.

Get your marketing in place and all of your promotions, deals, steals, loss leaders etc. It’s time to get started and if you don’t do it soon, you’ll be left at the starting gate while your competitors are heading into the home stretch.

Online Holiday Sales Forecast

Despite the uncertainty over the presidential election, a still lagging economy and high unemployment; internet analysts predict that online sales will be significantly higher during this holiday season than last year.

Check out these predictions from the National Retail Federation:

  • Tempered by political and fiscal uncertainties but supported by signs of improvement in consumer confidence, holiday sales this year will increase 4.1 percent to $586.1 billion.

  • NRF’s 2012 holiday forecast is higher than the 10-year average holiday sales increase of 3.5 percent. Actual holiday sales in 2011 grew 5.6 percent.

“This is the most optimistic forecast NRF has released since the recession. In spite of the uncertainties that exist in our economy and among consumers, we believe we’ll see solid holiday sales growth this year,” said NRF President and CEO Matthew Shay.

“Variables including an upcoming presidential election, confusion surrounding the ‘fiscal cliff’ and concern relating to future economic growth could all combine to affect consumers’ spending plans, but overall we are optimistic that retailers promotions will hit the right chord with holiday shoppers.”

Now take a look at this encouraging news from shop.org:

“Shop.org Forecasts Online Holiday Sales to Grow 12% Over Last Holiday Season

Shop.org for the first time in its history today released its 2012 online holiday sales forecast, expecting sales to grow 12 percent over last holiday season to as much as $96 billion.*** The U.S. Department of Commerce estimates total 2011 4th Quarter e-commerce sales increased 15 percent. Shop.org defines the holiday season as sales in the months of November and December.

“Online retail has been a bright spot for years and we don’t expect that trend to change anytime soon, especially with the growth in mobile,” stated Shay. “Aside from the convenience, shoppers look to the holiday season to take advantage of retailers’ increased digital offerings. In addition to enhancing the site experience, retailers have spent the year investing in optimizing their mobile and social platforms, just what holiday shoppers are looking for.”


All the indicators are that this season will be great for ecommerce, so be sure to get your dropship business ready so that you get your share of this increased traffic during the holidays!


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