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Cameras are a Hot Ecommerce Dropship Business Niche

dropship camerasIf you are looking around for a profitable product to sell online so that you can work from home, here is a tip for you: cameras are a HOT ecommerce dropship business niche!

Although nobody could ignore the  fact that smart phones with sophisticated cameras have been instrumental in hurting camera sales, particularly sales of digital cameras; there is still a huge demand for cameras and if you want a lucrative niche you could do a lot worse.

Dropshipping cameras would provide you with a steady, year round income. However, as with many other products, sales will spike during the winter holidays and such holidays as Fathers Day. Cameras are also popular gifts for graduates, so you could expect sales to flourish in the Spring.

There are various types of cameras and as this is such a broad niche, you may want to consider drilling down within it to develop a good sub niche. Here are just a few of the types of cameras you could dropship in an online home business:

  • Digital Cameras
  • Film Cameras
  • Movie Cameras
  • Video Cameras
  • Sports Cameras
  • Underwater Cameras
  • And More

As you can see, there are plenty of choices should you want to narrow your focus and dropship only one particular type of camera.

Besides the cameras themselves, you have a wide open opportunity to use cross selling, up selling and bundling sales techniques to increase your revenue by offering accessories for the cameras you sell.

Here are some examples of camera accessories that might supply you with a great deal of extra income:

  • Camera Bags
  • Camera Lenses
  • Camera Books
  • Camera Film
  • Camera Tripods
  • Darkroom and Developing Supplies
  • Camera Straps
  • And More

Liz Cutting, The NPD Group consumer technology imaging analysis executive director, has this to say about current trends in camera sales:

““The march is increasingly towards cameras with advanced features. Easiest to see is the migration toward higher optical zoom cameras. But while 10x and greater optical zooms used to represent healthy double digit-growth, now it is larger form factor bridge cameras with 20x or greater zoom which are driving the growth, as well as the niche $400-and-up high-performance but lower-zoom compact cameras.”

Certainly, overall, 10x and longer zoom cameras were a mainstay in the first quarter of 2012, reaching 26 percent of all point-and-shoot digital camera units and 40 percent of dollars, compared to just 10 percent and 17 percent, respectively, three years ago.

Zoom cameras with larger form factors and more advanced feature sets grew 40 percent in the first quarter of 2012 in units and 25 percent in dollars, and represented 18 percent of all dollars in the point-and-shoot marketplace, up from 4 percent in the first quarter of 2009.”

According to research by International Data Corporation, or IDC, the ILC (Interchangeable Lens Cameras) segment is forecasted to see a doubling in percentage point growth this year to 21 percent, from 11 percent in 2011.

As for changes in consumer camera shopping patterns, more and more purchases of better-featured cameras are moving online, where customers can shop for the best price, as big-box electronics chain Best Buy has found out.

NPD’s consumer data showed that 25 percent of all revenue in the camera market went through the ecommerce channel in 2011, up two points from 2010.

“The higher the price band, and the more savvy the consumer, the more likely the propensity to buy online from Amazon, affiliates, B&H, etc., and since the market is trending away from low-priced cameras, [brick and- mortar] retailers will have a difficult time addressing this,” says Chris Chute, IDC global imaging practice manager.

Chute went on to say “So the shift to online is not as dramatic as one might think,” she offered. “A significant portion of that online revenue can be attributed to retailer dot-coms. The average price of an online camera purchase was $229, over 20 percent higher than an average brick and- mortar purchase.”

“Not surprisingly, consumers buying online do more research than those buying in brick-and mortar locations. Traditional retailers need to provide the online resources — how-to’s, ratings and consumer reviews, and a great navigational experience that help draw and retain consumers both for the camera purchase as well as accessories and future aftermarket items.”

This should furnish plenty of proof that camera sales---especially online sales--- will continue to thrive, this creating a profitable niche for an ecommerce dropship business!


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