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Dropship Fragrance for Big Valentine’s Day Sales!

dropship fragranceThe Christmas holidays are behind us, but one of the biggest holidays of the year is just around the corner and if you’re looking for hot products to meet the demand of shoppers---dropship fragrance for big Valentine’s Day sales!

Fragrance is one of those old standbys in the gift department, especially for guys trying to find a suitable gift for a girlfriend or spouse. Many of the shopping challenged males figure---and rightly so---that they can’t go wrong by giving fragrance as a gift for Valentine’s Day.

Of course, this also holds true for Christmas, birthdays, anniversaries and all sorts of other occasions, but at the moment we’re focusing on the day Cupid puts in an appearance.

Fragrances are not new. Far from it, in fact. There is evidence to suggest that even way back in Cleopatra’s day. In its early days, it was thought that fragrance helped to make the body more perfect, healing its ailments. One thing to bear in mind is that we’re talking about eras when there was no indoor plumbing and none of the modern amenities we enjoy today as far as personal hygiene is concerned. Fragrance probably helped conceal less desirable odors.

During the Renaissance period, courtesans and queens alike vied for the highly guarded secret formulas of the Italian chemists who were creating fragrances from ingredients imported from Asia and even America, as brought back by Christopher Columbus.

Fragrances were associated with carnal pleasures during this chapter in history and to some extent, this is true today.

According to statistics from Statistic Brain in March of 2012, annual global fragrance sales were $27.5 billion.

Yes, billion.

Wow! That’s a lot of fragrance, so it seems pretty clear that this is a hot dropship niche and that you would have a broad target market and plenty of demand for fragrances you sold.

If you’re thinking you need to offer fragrance that isn’t too awfully expensive, here is a heads up: Statistic Brain says that 46% of all perfume brands are $75 or more.

Fragrance is typically an area where buyers tend to be willing to shell out a goodly amount of money in order to get something that smells really good. Designer fragrances are all the rage and are in no danger of waning in popularity any time soon, so you might well consider these for your dropship sales.

PRWeb had this to say in September 2012 about perfume and fragrances as a niche:

“Unlike most retail industries, operators in the Online Perfume and Cosmetic Sales industry faced steady demand from bargain-seeking consumers who opted to compare product prices on the internet through the recession. The industry has grown each of the past the five years, and is expected to enjoy further growth potential through 2017 from underrepresented markets such as consumers aged 25 and under. The industry will enjoy revenue growth as disposable incomes rise, too. For these reasons, industry research firm IBISWorld has added a report on the Online Perfume & Cosmetic Sales industry to its growing industry report collection.

The industry has grown at an average annual rate of 7.8% to reach an estimated $3.8 billion in revenue over the five years to 2012, according to IBISWorld industry analyst Nikoleta Panteva. Online Perfume and Cosmetic Sales industry performance has been supported by the rising use of the internet as a shopping tool. Its prevalence has allowed consumers to find the items they are seeking at attractive prices.

faces growth potential in currently under-represented markets, including consumers under the age of 25 and male shoppers. These segments have grown strongly over the past five years as cosmetic manufacturers tailor products specifically to them. This trend is anticipated to continue, and even strengthen, over the five years to 2017 and will underpin industry growth in the outlook period. The number of operators has risen at an annualized rate of 10.6% from 2007 to 2012 and will continue growing as operators find niche market and product opportunities.
The rebounding economy, which will translate to higher disposable incomes and less available time to shop, will be the biggest driver for industry growth over the next five years. Per capita disposable income is expected to increase at an average of 2.3% per year, enabling consumers to buy more and higher-value products. At the same time, increased mobile internet connectivity will allow shoppers to make purchases on the go, further strengthening the industry's performance.”
Source: PRWEB

As you can see, the future looks bright for this niche, so dropship fragrance for Valentine’s Day and boost your sales!


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