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8 Top Social Media Marketing Tips for Your Dropshipping Business

social media marketing dropshippingHow about some great social media marketing tips to beef up sales for your dropshipping business?

Those who are active in ecommerce understand the power of social media and do their best to harness some of that power and energy into building their online business. You can, too!

Social media is HOT!

Millions and millions of people from all around the world are getting in on the social media action on sites such as Facebook, Twitter, Pinterest and more.

If used properly, social media can be one of your most cost effective and productive marketing tools. Here are 8 social media tips that will have you marketing like a pro:

  • First, decide on what approach you are going to take with social media marketing. What is your main objective? Do you want to build your brand? Drive traffic and make more sales? Is reputation management key in your use of social sites? Do you want to become an influencer within your niche? Or maybe, as is more likely, you want to combine all of these things. Decide which points are paramount with you and focus your energies and efforts in that direction.

  • Make yourself an authority in your niche. Research has shown that people like getting good info that is authoritative, informational and correct. So, be an educator about your products. Be the Yoda of your niche. It will pay off as visitors come back again and again to get the answers they need.

  • Interact with your audience. Internet analysis has shown time and again that online users love to interact. Let your fans and followers have their say! Polls are a good thing, as are surveys where your friends and followers can make their opinions count.

  • While it’s all well and good to ask people to like you on Facebook, trying liking them back. Most businesses don’t so this and they’re missing a valuable opportunity to spread and expand their influence on the site.

  • Don’t just blab about your business and bore people senseless with too much sales hype---listen. Listen to what others have to say and engage in an actual two way conversation with them.

  • Create and then develop your mission statement. Wikipedia says that a company’s mission statement is its reason for being, its existence. Have a strong and memorable mission statement and stick with it first and foremost. For example, if your mission statement is to interest people who go camping because you dropship camping supplies, your mission statement should be about camping.

  • Be consistent with your posts and content. You can’t get on any of the social sites every once in a while and expect your social media marketing to be effective. Post something at least every day. Make sure it’s good content that offers something of value to others. Again, if you dropship camping gear, maybe you could have campfire recipes, tips and tricks for setting up a tent, a bit about some great campgrounds, or other content along that line.

  • Blogging is social media and an excellent platform to establish your voice, as well as generate valuable content. You can interact with others through comments, too. It’s a great way to get your fans and followers to “follow” you back to your website, as well.

Use these social media marketing tips for your dropshipping business and help it grow!


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