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Marketing for Ecommerce: Dropship Business Tips

marketing ecommerce dropshipAre you interested in marketing for ecommerce and dropship business tips?

If you are new to the world of ecommerce, you might not yet be aware of the importance of marketing your home dropship business. The internet is a big place. In fact, it’s huge. If you want to get noticed and make a lot of sales, you absolutely must promote and market your website or even your listings on such sites as eBay and Amazon.

Naturally, if you are an eBay or Amazon seller, you won’t have to focus quite as much on marketing as with your own website or online store. But, to achieve maximum success, even on one of these giant marketplaces that have tremendous amounts of global traffic flowing thru the site 24/7.…you still need to do some marketing.

With your own website or online store, marketing is crucial to making money.

Here are some tips to help market your ecommerce dropship business:

  • If you are selling on eBay, Amazon or a site such as Bonanza, you can count on getting a certain amount of traffic run-off from the tide of visitors that come to any of these sites. But, to divert more of that traffic your way, practice good marketing tips. This means using great SEO, email marketing and social media marketing, too.
  • If you have your own website, you must work to ensure that it is running fast and smoothly, with everything up to par. Internet shoppers are notoriously impatient and you will lose a lot of sales if you don’t keep your website in tip top shape. This includes a speedy, efficient checkout process, which is the worst place in the sales conversion funnel for shopping cart abandonment.

  • Marketing can be done very inexpensively if you can write your own emails, newsletters and blog articles. If writing isn’t your strong suit, hire a freelancer. The return on your investment in terms of increased traffic and sales will be well worth the cost.  

  • Have a business blog. You can do this whether you have your own web store or are using one of the big marketplaces. Blogs are an excellent way to connect with potential customers. As an added bonus, Google rewards merchants who provide plenty of fresh, relevant, high quality content. So, having a blog will greatly increase your chances of ranking high in search results. Research has shown that most people who use a search engine will rarely go past the first page of results, so the higher you rank, the better off you are.

  • You might try trading out some ads with someone who has a niche that correlates well with yours. For example, if you are dropshipping toddler toys, you might swap out some ads with another website selling other baby and toddler products, such as jogging strollers. You both benefit from having an ad on the other’s website and it’s a great way to advertise on the cheap!

  • Facebook has over 800 million users. Twitter has many millions and Pinterest is growing by leaps and bounds to be one of the favorite social networking sites. If you want to drive traffic, build your brand and market your dropship business---you need to have a presence on these sites. Social media marketing is enormously effective if done right and won’t cost you a penny if you do it yourself.

These marketing for ecommerce tips can grow your dropship home business!


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