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Dropship Tips: Ecommerce Conversion Techniques to Boost Sales

dropship ecommerce home businessIf you have an ecommerce home dropship business, you probably already know that improving your conversion rate is always something to be desired as more sales translate to more money in your pocket!

Beginning ecommerce entrepreneurs may not be up to speed on the subject of conversion and, in fact, may not be at all sure exactly what it is and why it’s a good thing to make it better.

In short, the conversion process refers to the number or percentage of visitors to your website or listings that convert into buyers. A low conversion rate is a very bad sign and almost always means that there is something seriously wrong somewhere---something that you need to fix post haste.

Here are some of the things that can cause a low conversion rate, along with ways to remedy them:

  • Is your website adequate? In other words, does your website have broken links, lousy navigation, slow loading pages, a messed up checkout process? Any of these things can cause a poor conversion arte and will need to be fixed in order to maximize sales and not lose customers in the sales funnel.

  • Are your product descriptions good? Always remember that internet shoppers are in a virtual world where they are unable to actually see or touch the products you are selling. So, your product descriptions need to furnish all of the pertinent info they need in order to make a buying decision. For example, if you are selling clothing, be sure to include a size chart so that shoppers can gauge what size to buy.

  • Are your images optimal? Again, harking back to the virtual experience, since your shoppers online can’t see your products; make the images as good as you possibly can. Show several views, close-up images, whatever it takes to help the shopper become a buyer. A good rule of thumb for ecommerce is to write your descriptions as though there were no images and have images that can stand alone without a description.

  • Is your site mobile friendly? If not, you are losing untold sales. More and more people are using mobile devices such as iPhones and iPads to shop. If your site or your listings are not mobile compatible so that these shoppers can access them and view them correctly, you will lose sales. According to internet research, mobile searches account for 30% of all online traffic. So, it’s easy to see how critically important being mobile friendly is to your conversion rate.

  • Do you contact lost shoppers? Lost shoppers are the ones who got almost all the way through checkout and bailed before completing the transaction. You have their email address, so get in touch with these lost sheep no less than half an hour and no more than two hours after they abandon the shopping cart. Offer them a discount or free shipping code; an incentive to come back and complete the sale.

Using these tips and tricks to improve your conversion rate will boost your ecommerce dropship home business bottom line!


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