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3 Free Website Analytics Tools for a Home Dropship Business

dropship web analyticsIf you have a home dropship business, you may be able to put these 3 free website analytics tools to good use!

First of all, if you are a beginning ecommerce entrepreneur, let’s establish exactly what web analytics is, as well as why you need it.

Our trusty free online resource for anything and everything---Wikipedia---defines web analytics this way:

“Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.

Web analytics is not just a tool for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a web site. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns.

It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.”

So, that is what web analytics is, now why do you need it for your dropship business website?
  • You can use web analytics to measure and compare website trends such as looking at how many hits you had a certain web page this year as compared to last year. You can also compare web pages to each other and if one is getting consistently more traffic than another, try to figure out why and adapt whatever it is about the page that is working better to all of your pages.

  • You can manage your dropship website on facts rather than assumptions. You might be surprised to learn that some of your fondest and most deeply rooted assumptions about your site visitors and shoppers are WRONG. Web analytics can help either disprove or validate your assumptions.

  • You can use web analytics to find out where exactly you are losing potential customers in the conversion sales funnel. Is it your checkout? Is it sooner? Is it the email opt-in form you are asking for before checkout? Knowing these things can greatly improve your conversion rate and increase dropship sales.

Web analytics, when used properly, is also exceedingly useful in tracking your marketing efforts.

Here are 3 FREE website analytics tools for your dropship home business:

1. Google Analytics --- A powerful free tool that allows you to track and analyze all sorts of useful stuff for your site, it is free if you have fewer than 10 million visitors a month. Besides tracking your dropship website, it can also help track and analyze your blog, MySpace or Facebook pages.

2. ClickTale --- With a free and premium version, you should be able to get all you need in the way of web analytics if you have a small home business instead of a huge corporation. If you prefer looking at pictures to staring at numbers, you will love the heat maps that overlay your pages and show you actions of visitors.

3. Piwik --- Piwik is an open source PHP MySQL software, so you own the info it creates for you. In order to use it, you will need to install Piwik on your web server and then embed some java script on the web pages you want to track and analyze. Piwik’s features are actually built inside of plug-ins. So, if you are a developer or want to hire a developer, you can customize what is tracked.

As far as being on a need to know basis, what is going on with your website, what pages attract more visitors and convert more sales, which marketing strategies are performing better than others---these are things you do need to know about your dropship home business!


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