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3 Sales Techniques That Can Boost Your Dropship Business Income

sales techniques dropshippingWould you be interested in learning about 3 simple yet effective sales techniques that can boost your dropship business income?

Sure you would! After all, how many people will read that question and think No, I’m making all the money I need?

Not many.

Making money is good and making more money is even better. So, knowing how to utilize the sales techniques that can turn more shoppers into buyers---as well as add more money to a lot of sales---can only be a good thing.

These 3 effective sales techniques are called:

Up Selling
Cross Selling

If done correctly, they are highly effective at making money for you and building your revenue. Here is how each one works.

Up Selling---According to trusty Wikipedia, here is the definition of up selling: “Up selling (sometimes "up-selling") is a sales technique whereby a seller induces the customer to purchase more expensive items, upgrades, or other add-ons in an attempt to make a more profitable sale. Up selling usually involves marketing more profitable services or products but can be simply exposing the customer to other options that were perhaps not considered. Up selling implies selling something that is more profitable or otherwise preferable for the seller instead of, or in addition to the original sale.”
Here is an example, let’s say you are dropshipping camping equipment and a shopper is looking at plain pop-up tents. They might be a prime candidate for a larger tent with more bells and whistles such as screen windows and separate rooms. So, by all means, show the shopper these fancier, more expensive tents. What have you got to lose? Worst case scenario is that they stick with buying the less expensive tent, but they might go for the pricier one and you will have made more money!

Cross Selling---Here is the Wikipedia definition for cross selling that pretty well sums it up: “Cross-selling is the action or practice of selling among or between clients, markets, traders, etc. or the action or practice of selling an additional product or service to an existing customer. In practice, businesses define cross-selling in many different ways. Elements that might influence the definition might include the size of the business, the industry sector it operates within and the financial motivations of those required to define the term.

The objectives of cross-selling can be either to increase the income derived from the client or clients or to protect the relationship with the client or clients. The approach to the process of cross-selling can be varied.”

Now, for your dropshipping purposes, cross selling will mean selling an additional product to a customer. For instance, a shopper is browsing your office supply products and looking at copy paper. Chances are that this shopper will also need other sorts of office supplies, so you can show him/her other items such as printer ink cartridges, pens pencils, markers and so on. This boots your sales because you end up selling someone multiple items.

Bundling---Again, we turn to Wikipedia for a great definition of bundling as it pertains to sales: “In marketing, product bundling is offering several products for sale as one combined product. This is common in the software business (for example: bundle a word processor, a spreadsheet, and a database into a single office suite), in the cable television industry (for example, basic cable in the United States generally offers many channels at one price), and in the fast food industry in which multiple items are combined into a complete meal. A bundle of products may be called a package deal or a compilation or an anthology.”

So, the idea here is to offer a shopper multiple correlating items in a “bundle” with a lower price than buying each product separately. This is a win-win thing for both you and the customer---they save money on things they need and you make more sales and hence, more money. Bundling is a very effective way to boost sales and income for a dropship business.

So, there you have 3 sales techniques than can boost income for your dropship business---get started now!

Start a Dropship Business Blog to Boost Sales & Build Your Brand

dropship business blogIf you want to see your home business really take off, start a dropship blog to boost sales and build your brand!

Using marketing strategies to grow and build your home dropshipping business is just good thinking all the way around. With a little work and effort, you can greatly increase traffic, boost sales, build your brand and work at maintaining great PR, too.

You have probably at least heard of social media marketing and may even have a page on Facebook and a Twitter account. This is wonderful and is the type of marketing and promotion that will reap big benefits for your home dropship business.

But, did you know that a blog is social media, too?

It’s true! A business blog for your ecommerce endeavor is considered social media marketing and can be enormously helpful to you if you are willing to put forth the time and effort required to do it right.

The Benefits of a Blog

First of all, a blog is defined by Wikipedia as a “web log” and basically, that is what it is, although not so much as when blogs were just starting up on the internet. In the beginning of blogging, most people maintained a strictly personal blog and kept this daily web log to chronicle life events and things of that nature.

As time went on and ecommerce blossomed, more and more businesses began to see the benefits of having a blog to keep in touch with customers and potential customers, increase sales and drive traffic.

A blog gives you a place to interact with others and provides a platform for you to provide information and education, even entertainment, to viewers.

Blogging Basics

If you want your blog to work for you, there are a few things you need to do:

  • Blog consistently, on a regular basis. You should post a blog article at least every day, preferably, and more if you can manage it. The more the better. If you need to skip a day every now and then, no biggie. But try not to skip more than one day.

  • Keep your blog posts relevant but not too full of sales hype. In fact, this is a big no-no. A good rule of thumb, according to some master bloggers for ecommerce, is that your blog articles promoting your business should make up no more than about 15% or less of your total posts.

  • Try to have high quality blog posts as this is what will score you brownie points with Google. Especially since the Panda and Penguin updates, Google puts a premium on fresh, relevant, high quality content. Blogging is one of the best ways to provide this content to Google and keep your business high in the search engine results pages.

  • You can use WordPress as your blogging platform, or find another good one. WordPress is free and immensely popular because it has so many bells and whistles. Setting up your blog is almost a no brainer and you can customize the style and design to suit yourself. If you don’t feel up to writing blogs for your dropship business, you can hire a freelancer to do them for you. The cost will be offset in more sales and higher rankings with search engines.

Start a dropship business blog to boost sales and build your brand!

5 Home Business Marketing Tips to Boost Dropship Sales

marketing dropship home business
Anyone with a home dropship business might be interested in a few tips for marketing to boost sales.

Sometimes new ecommerce entrepreneurs fail to realize that e-tail stores and businesses need marketing to help increase traffic and sales just the same as retail, brick and mortar stores.

This is a big mistake and could prove to be a fatal error!

If you have a home dropshipping business, you need to hone your marketing techniques and strategies; striving always to improve and maintain a competitive edge so that you don’t lose ground.

Here are 5 home business marketing tips to boost dropship sales:

  • Actively work at establishing yourself as an authority within your niche. You can do this by having well written, informative content that demonstrates your knowledge and understanding of your particular niche and products. You can also use social media platforms such as Twitter, face book and LinkedIn to post authoritative content. People tend to look up to businesses that show extensive knowledge about their own niche, and it helps to build trust, as well; which in turn helps to increase sales.

  • Use content to promote your dropship home business and build your brand. The days of “article farming” are over, thank goodness, so the last thing you want to do is plaster the internet with tons of poorly written content that offers little or no value to readers. Since the Penguin and Panda algorithm updates, this is a great way to get yourself blackballed with Google. But, you can use high quality content to your best advantage and it will help drive traffic to your website or listings; which translates to sales. Google loves fresh, relevant, high quality content. The more you provide, the higher your rankings in search results will be. Since research has shown that the average online shopper rarely goes past the first page of search results, you will help your dropship home business tremendously by being on that first page!

  • Beef up your opt-in email subscription list. If you don’t have one---do it now! Email marketing is not only extremely effective; it costs nothing if you make it a DIY effort. But even if you have to hire someone to write your marketing emails, you will gain more than enough in extra sales to offset the cost of a freelancer. To sweeten the pot and make visitors to your website willing to opt-in to your emails and newsletters, you might consider offering a decent incentive such as half price shipping or even free shipping if this is feasible. Obviously if you are dropshipping big heavy products, free shipping is not the incentive you will want to use.

  • Offer great coupons! According to Internet Retailer, a Morpace market research survey showed that:

  1. 67% of shoppers have used coupons they downloaded and printed from the web.
  2. In a survey of 1,000 shoppers in mid-February, Morpace found that women and consumers with annual household incomes of at least $50,000 were most likely to use web coupons.
  3. 71% percent of women and 59% of men use coupons from the Internet.
  4. 71% percent of consumers who make more than $50,000 a year use them, compared with 61% of shoppers who make less than $50,000.

The moral of this little story is that most people love and use coupons. So, tempt them into shopping with you by offering valuable coupons. You don’t have to give away the store and remember; sometimes you have to spend a little money to make money!

  • Develop a good understanding of your differentiators and what they mean to customers. Even if you are in a highly competitive niche, you should be able to find something that sets your dropship business apart from the others. Once you determine what your differentiators will be---build on them. Play it up! If you offer free return shipping, play it to the hilt. For example, if what differentiates your dropshipping home business from the others in the pack is superior customer service…let your customers know this. Bear in mind that your differentiator must be something that is actually beneficial to buyers. Otherwise it falls into that “so what?” factor and is useless.

These 5 home business marketing tips to boost dropship sales can help you keep your ecommerce income going up, up, UP!

7 Tips to Increase Online Dropship Sales

increase dropship salesIs there an ecommerce entrepreneur anywhere that isn’t interested in increasing online dropship sales?

Well, provided they have a dropship business and work from home, that is.

A dropship business is one of the easiest and most efficient of any work from home enterprise you could possibly find.

It’s fast and extremely easy to set up and maintain, plus it’s low cost, which is appealing to many wannabe work from homers who are starting a business on the proverbial shoestring.

Now, let’s assume that you have your online home business up and running and now you need some tips to increase your online dropship sales. What can you do that will help drive traffic and increase sales?

How to Increase Your Bottom Line

There are a lot of things you can do to help increase online dropship sales.

Let’s start with those of you who have your own websites as opposed to using eBay or Amazon for your marketplace. Since those internet commerce mammoths have an enormous amount of traffic flowing through their sites every day, if you’re selling on there you won’t have to work as hard to get traffic since these sites are doing a lot of that for you.

Here are some basics that should stand you in good stead and help increase dropship sales:

  • Since the advent of the Google Panda and Penguin updates, Google wants high quality, relevant content. This means that you can’t outsource some person to write scads of fractured English and weirdly phrased content for peanuts anymore as long as it’s stuffed with keywords. Google now actively frowns on this practice (thank goodness) so the days of “article farming” to boost rankings in SERPs is a thing of the past. Just provide fresh, relevant, high quality content and you’ll get higher search rankings; which will mean more traffic and consequently---more sales.

  • Using great marketing techniques will work wonders for your online dropship business! The beautiful thing about marketing for ecommerce is that much--or even all--of it, depending on your personal capabilities, can be done by you and not cost a penny! Email marketing, social media marketing…these are fabulous ways to increase traffic and sales!

  • Think global! When your dropship sales are online, the whole world is your oyster! Unlike traditional brick and mortar stores, you aren’t limited to mostly local traffic, but may have shoppers from all corners of the world. Make sure that your dropship product source is set up to ship globally, of course.

  • Make sure your dropship site is mobile friendly. This can’t be stressed enough! With more and more Road Warriors doing their shopping on mobile devices, it’s a case of snooze and you lose. So, if your site isn’t mobile accessible---get busy and get it up to speed before the big holiday shopping rush begins.

  • If you don’t have a Facebook page for your dropship business…do it now! Once you get your page looking good, be sure to post to it regularly and include such things as promotions, contests, steals and deals. You should also install a Like widget on your dropship site so that shoppers can share with their social circle on Facebook. You might be surprised how many sales are made this way, since it’s a proven fact that people tend to buy under the influence of others.

  • Even if you have your own dropship website, it wouldn’t hurt and would almost definitely help to run some listings on eBay and/or Amazon. Bear in mind that these two giants of online marketplaces have a huge amount of traffic every day!

  • Perform routine maintenance on your dropship site to make sure everything is running smoothly. The better and speedier your site, the less shopping cart abandonment you’ll have, which translates to more sales.

Use these tips to help increase online dropship sales!

Free Maintenance Tools to Tune-Up A Dropship Website



maintenance free tools dropship website

If you make your living with ecommerce, you might find some free maintenance tools to tune-up your dropship website handy things to have!

Working from home with your own ecommerce dropship business has got to be one of the best ways around of making a comfortable living. To make sure that you keep your income up high enough to be able to maintain the lifestyle you want; it is essential that you take a little time periodically to fine tune your dropship website and keep it running like a well oiled machine.

Why Website Maintenance is Important


Why is website maintenance such a critical area?

Simply because in ecommerce, there is many a slip betwixt the cup and the lip, for starters. This just means that from the time a visitor arrives on your dropship website until he or she actually makes a purchase and completes checkout---thus becoming a customer instead of merely a visitor---there are a number of spots in the sales funnel where you may lose this potential buyer if your website isn’t working properly.

Just look at this infographic from Milo, based on ComScore data:

dropship cart abandonment

Can you see how crucial it is, in order to reduce shopping cart abandonment, to keep your dropship website up to speed? Online shoppers have a host of reasons already for leaving without making a purchase, you certainly don't need to provide them with another one by having a poorly performing website!

Here are some useful and FREE tools to help with your dropship website maintenance:

W3C Link Checker: The last thing you or your visitors want is broken links. This will make a potential buyer hit the back button faster than you can say uh-oh my link is broken.

Speed Test: Measures how fast (or slow) your web pages load. Internet shoppers are impatient. Don’t lose them due to clunky, slow loading pages!

HitTail: A truly great free tool, it is a monitoring tool and displays traffic from referring sites, search engines, and pay per click campaigns in real time. Plus it shows the keywords that brought them to your site and suggests new keywords which may bring in new traffic streams. Wow!

SpyFu: Gotta love this one! As the old saying goes, keep your friends close and your enemies closer. You need to keep an eye on the competition and this neat tool does that. Consider it as part of your regular maintenance!

Use these free maintenance tools to keep your dropship website running to its optimum capacity and don’t lose sales to shopping car abandonment!

Be a Smart Dropshipper: Social Networking Sites Boost Sales

dropshippers social networkingBe a smart dropshipper: social networking sites can help build your brand and boost sales to make your home business in ecommerce a huge success!

This is the age of the social sites. Savvy drop shippers know this and have jumped on the bandwagon with social media marketing, undoubtedly one of the most cost effective and efficient types of marketing if you want bang for your buck.

If you think only kids use Twitter, MySpace and Facebook---think again!

Millions of people are using these sites and a lot of them are for promotion of a business or company. Although there is a bit of ground work to do and you will need to put in some time familiarizing yourself with the Dos and Don’ts of social networking sites for marketing purposes; it isn’t rocket science and you can soon master the fundamentals to at least get you started.

Social Media Stats

Here are some factoids and stats about social media marketing that you might find interesting and applicable to your dropshipping business:

  • Facebook is widely considered the most important social media lead generation tool for B2C (Business to Customer) marketers, with 77% saying they have gotten a new customer through Facebook.

  • 60% of B2C marketers say they have acquired a new customer via a business blog, which is also considered social media marketing.

  • For B2B (Business to Business) companies, LinkedIn has proven the most effective, with 65% saying they got a new customer through this professional social network. Company blogs ran a close second at 60%,   Facebook at 43% and Twitter bringing up the rear with a not unimpressive 40%.
Source: Marketing Charts 

And More:

Janrain, a social Web user management platform provider, recently released its Social Identity study with the research conducted by Blue Research. Here are some results:

  • Offering a “social” sign-in on your website may just net you more customers and sales. A social login means that visitors are able to login to your website using their Facebook, Twitter, or another existing social network sign-in info.

  • 86% of respondents reported being bothered by the need to create new accounts at websites and said they would actually change their behavior:
54% might leave the site and not return
26% would go to a different site if possible
6% would just simply leave or avoid the site
14% would not complete the registration\

  • 88% admitted to supplying incorrect information or leaving form fields incomplete (this result should come as no surprise to marketers). This figure is up from 76% in last year’s study

  • 90% admitted to leaving a website if they couldn’t remember their login details rather than taking the time to recover their login information. This figure is up from 45% in 2010

The study also found that even though website visitors are becoming more frustrated with traditional marketing, they are becoming more open to using social identities for website registration.

In fact, 77% responded that social login is “a good solution that should be offered,” with 41% preferring social login over creating a new user account or using a guest account.
Source: Marketing Sherpa

This probably gives you an idea of just how very powerful social network sites are these days and why it would benefit your reshipping business to get started with social media marketing ASAP!

With the holidays coming up, this is a prime time to work every angle of marketing you possibly can.

Be a smart dropshipper: social networking sites boost sales!

5 Marketing Tips & Tricks for Your Online Dropshipping Business

online dropshipping businessIf you want to make more sales and therefore, more money, you might be interested in some marketing tips and tricks for your online dropshipping business.

Online Marketing 101

Marketing is essential for any business, online or off. That being said, online marketing is different in many ways than what would be done for a traditional brick and mortar business.

With an ecommerce business, all of your sales are online, so you must gear your marketing efforts toward the online community of shoppers.

Here are 5 tried and true marketing tips for your online dropshipping business:

  • I. Keep your eye on the ball---What does this mean? It’s simple. Your main goal is to make sales. So, your focus should be on that more than anything else. Before you get all carried away with cutesy pages and overly long content that really doesn’t do one thing to advance visitors toward a purchase and checkout; remember that your overriding concern is to sell, sell, sell. Anything that detracts from that or doesn’t keep things moving toward that desired outcome when a visitor enters your sales funnel is extraneous and should be done away with. You don’t need it. Keep your eye on the ball and your goal of selling products.

  • II. Think like a customer---What would you be looking for on your website or listing page if you were a customer? What would you expect to find? While there may be multiple answers to these questions, there are some givens that will apply to almost every visitor to your listings or web pages. People want to find what they’re looking for quickly and easily, be given enough information about it to make a purchasing decision, and then a fast checkout. Cut and dried. So, have a friend or relative browse your site as though they were a potential customer and go all the way through checkout. (You can void the sale, don’t worry.) If they run into problems or hit any snags, you need to correct the situation post haste.

  • III. SEO is important for marketing---You may hear rumors that SEO is dead since Google has rolled out the Panda and Penguin updates. Don’t believe them, SEO is alive and kicking, and you need to use it wisely for best marketing of your online dropshipping business. Make sure you use prime keywords in titles, descriptions, alt tags, image tags, the whole enchilada. Using great SEO will make it much easier for your online dropshipping business products to be picked up by the search engine bots and get you ranked high in SERPs, or Search Engine Result Pages. So, be sure to utilize correct SEO.

  • IV. Use product reviews---Internet retail research has shown that online consumers love reviews. As more and more people are turning to the internet for shopping, they are getting smarter and a lot savvier about checking out products by reading user reviews before buying. Don’t cheat on your reviews! If you’re selling a product that gets consistently bad reviews, you need to quit selling that product and replace it with a better performer. Be sure to let shoppers know when you do this. It boosts confidence if people see that you’re posting honest reviews and that you’re listening to what buyers have to say about your products and taking appropriate action accordingly, if need be.

  • V. Use a mixture of marketing methods---There is a world of opportunity online for someone willing to put in a little work on social media marketing and email marketing. In many cases, these types of marketing won’t even cost you anything because you may be able to do all of it yourself. But, even if you have to hire a freelancer to write your emails, for instance, the increased sales will make it well worth the expense.

Use these marketing tips and tricks to boost sales in your online dropshipping business!

Ecommerce Dropship News: 5 Tips for Holiday eMail Marketing

holiday email makreting dropship businessHopefully, if you have a home dropship business or other ecommerce enterprise, you are gearing up for the holiday season and including email marketing in your push to get your share of the increased traffic and sales on the World Wide Web.

While email marketing is a great way to build your ecommerce dropship business year round, if you focus on holiday marketing specifically during this prelude to the winter holidays, you can reap the benefits of the crowds of shoppers and flurry of e-tail buying.

Click Here For a FREE eMail Marketing E-Book!

Here are 5 tips to help your dropship business marketing emails during the holiday season:

1. Target your marketing emails based on past buying behavior of customers on your opt-in list. For example, if you sell pet supplies and you have customers who bought holiday pet stockings last season, send these buyers emails relating to pet stockings. It’s okay to mention other promotions and holiday specials, as well, but be sure to shine the spotlight on items they have purchased in the past.

2. Be festive! Dress up your holiday marketing emails with a festive holiday theme. This accomplishes a couple of things: it immediately tells recipients that your email pertains to the holidays, plus it helps to put people in a holiday mood.

3.  Consult the Ghost of Christmas Past. In other words, look at your sales and marketing stats for the holidays of yesteryear. Notice which promotions and specials seemed to generate the most sales and which basically fizzled. Check to see which of your holiday marketing emails got the best response and use the ones that performed the best as a sort of template for this year’s batch. If something works---stick with it!

4. Stay consistent with your promotions straight across the board. This means that your email marketing should correspond with your marketing and promotions on all of the social sites you frequent such as Twitter and Facebook, as well as your website and other platforms.

5. If you don’t already have a holiday email marketing campaign all mapped out, do so without further delay! The time will get away from you before you know it and the window of opportunity to make the most of holiday sales will close before you even get started.

Use these holiday email marketing tips for your dropship home business and watch your bottom line increase!

If you liked this article, you may also like this one: The Benefits of Twitter for Your eCommerce Dropship Business Blog

Ecommerce Dropship Tips: Social Media Marketing Boot Camp Basics

If dropship social media marketingyou are just starting out in a home dropship or other ecommerce business, you may not be at all familiar with social media marketing and might appreciate a few basics to help you leverage this effective and economic method of growing your online business.

Click Here For a FREE Social Media Marketing E-Book!

Here are some basics about social media marketing geared toward beginners:

  • Facebook---Facebook is one of the largest social media sites on the planet wit a current membership of over 850 million and still growing strong. Originally, Facebook was started to allow personal interaction, and it is still very strong in that area. However, in recent years it has expanded into an ecommerce platform as well and can be enormously helpful in building your dropship business. You can have contests, promotions, freebie give-aways, polls, surveys and so on to encourage Facebook members to visit and “Like” your business Fan Page. By adding links to your dropship website or items listed on eBay, Amazon, Bonanza or whatever venue you are using, you can greatly increase traffic and sales. Facebook is free to join and use.

  • Twitter---Twitter is another social media site that is booming. Twitter messages are short, only 140 characters, and are called tweets. Celebrities tweet on Twitter. Many of the Big Box corporations maintain an active Twitter presence. Even the president tweets. You should, too. It is free to join and use and there are numerous free apps and services to help you make the most of your marketing efforts on Twitter. Your dropship business will benefit from being part of Twitter!

  • Blogging---Although not a social media site, per se, blogging for your dropship business can be considered part and parcel of social media marketing. You can use a blog hosting service such as WordPress that won’t cost you a dime and blog away about your dropship products as well as relevant topics that ecommerce entrepreneurs might enjoy reading.

The main thing to remember about using any of these three methods of social media marketing is to be consistent. To be effective and yield the best results, you should post to your Facebook Fan Page at least once a day and ditto for Twitter. Ideally, your business blog should be updated with fresh, relevant content on a daily basis. You don’t have to write an epic masterpiece. In fact, long blog articles tend to lose a reader’s attention. Stick with posts about 350-500 words long and you’ll be fine.

Besides helping win friends (and customers) and influence people on social media sites and with your blog, you will also enhance and elevate your rankings in Google and other search engine results pages. This is a big benefit!

Get started with the basics of social media marketing and grown your dropship business!

If you liked this article, you may also like this one:

Turn Your Business Blog Into a Marketing Machine!

Ecommerce Dropship Tips: Social Media Marketing With Facebook

social media marketing facebook dropship businessIf you have a dropship or other ecommerce business and are not using Facebook for social media marketing, you are missing a fantastic opportunity to boost sales and traffic!

According to statistics, more than half of all people in the United States are using Facebook. There were over 800 million users on Facebook as of July 2011, worldwide. Just think of what a humongous group of potential buyers that is! You can leverage the power of social media and Facebook with only a few simple steps and a commitment to make the necessary effort to have your social media marketing pay off for your home dropship business.

Click Here For a FREE Social Media Marketing E-Book!

Here are some handy tips to help you use Facebook to grow and build your home ecommerce dropship business:

  • Integrate ecommerce into your Facebook store by having contests that request Likes in order to be entered, or freebies that work the same way. Many big corporations are doing this with resounding success. You can, too.

  • Post ads and details of promotions on your Facebook wall with a link that sends viewers to your Facebook store pages. Use the Facebook Fans API, you can combine promotions with links to the product within your Facebook store and make it easy for visitors to make a purchase right then and there.

  • Using the Share, Like and Reviews features facilitates viewers passing the world along about your products, promotions, contests, freebies or whatever to others within their circle. Ditto for reviews. Reviews are also great because they get viewers involved and interacting with you!

  • The biggest majority of online users are still wary of divulging their personal and financial info on the internet. This is especially true if it is a procedure that they are not accustomed to. So, to increase buyer confidence and overcome fears about giving information necessary for a purchase, don’t direct would-be customers to your dropship website from Facebook if they want to make a purchase. This isn’t necessary and will cost you a lot of sales. Display the same trust & security symbols on your Facebook store pages as you do on your dropship website, and integrate your website’s preferred payment method---Paypal is one most users are comfortable and familiar with---so that a purchase can be completed on the spot.

Using these tips for social media marketing and ecommerce on Facebook will help build dropship sales!

If you liked this article, you may find this one useful:

Social Media Marketing: FREE Twitter Apps for eCommerce

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