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Ecommerce Dropship Tips: FREE Social Media Timesaving Tools

social media dropshipWould you be interested in a few free tools that would help you save time in your social media marketing efforts for a dropship or other ecommerce business?

If you are like most home business entrepreneurs, you are the go-to person for every aspect of your online endeavor and wear many hats. So, your time is usually spread pretty thin over a wide variety of tasks that must be seen to every day in order to keep your dropship sales booming. If you can shave off a few minutes here and a few more minutes there---it will simplify and streamline things considerably!

Click Here For a FREE Ecommerce Marketing Strategies E-Book!

Here are 3 free tools to help you save time with social media marketing:

  • Nutshell Mail: This one is provided free of charge from Constant Contact and is a tremendously effective tool that will prove beneficial to saving lots of time in social media marketing. It works with Facebook, Twitter, LinkedIn, Yelp, FourSquare and CitySearch. The service takes copies of all your latest updates in your social networking accounts and places them in a snapshot email. It’s free and easy, plus secure.

  • TweetDeck: TweetDeck is now part of Twitter. What does this mean for you and your dropship business? For one thing, it means that you can now integrate TweetDeck not only with your desktop PC, but also mobile devices--Android, iPhone. TweetDeck is your personal browser for staying in touch with what’s happening now, connecting you with your contacts across Twitter, Facebook, MySpace, LinkedIn and more. Customize your Twitter experience with columns, groups, saved searches and automatic updates helping you to effortlessly stay updated with the people and topics you care about. See what people are saying about you and join the conversation by tweeting, sharing photos, videos or links directly from TweetDeck.

  • HootSuite: This one is highly acclaimed and used by all sorts of big businesses and celebrities. It has a slew of functions! You can monitor and post to multiple social networks, including Facebook and Twitter using the HootSuite dashboard. Create custom reports from over 30 individual report modules to share with clients and colleagues. Track brand sentiment, follower growth, plus incorporate Facebook Insights and Google analytics all without leaving the dashboard. Allows for team collaboration by allowing you to have multiple contributors to your social profiles without sharing passwords. Assign messages for follow-up and track responses. From help desk to marketing, engage audiences at every level of your organization. Plus you can schedule messages and there are mobile apps for the road warriors of ecommerce.

All three of these great services will help to save time in your dropship home business social media marketing efforts!

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Ecommerce Dropship Tips: How to Use Social Media to Increase Sales

socialmedia dropship salesWould you be interested in finding out how you can harness the power of social media to help increase your dropship or other ecommerce sales?

Click Here For a FREE Social Media Marketing E-Book!

If so, these tips might come in handy:

  • First of all, although this might sound like a no-brainer to you, you absolutely must establish a connection between your social media presence and your dropship or other ecommerce business. Believe it or not, this very basic step is where many entrepreneurs stumble and drop the ball with social media marketing. Regardless of which social site you are using for marketing, it should always have a link to your sales pages. This might be your website, or your listings on Amazon, eBay or wherever. You might even let your Facebook page incorporate its own sales pages. One of the primary rules of sales is that you should always make it easy for a potential customer to buy. What good will it do you if you get people interested in your dropship products, but then don’t provide a way for them to find and buy them?

  • If you aren’t already using User Reviews---start. It is a proven fact that people buy under the influence of others and internet research has shown that consumers are far more influenced by User Reviews than by your blurbs about how fantastic your products are. You can post these reviews on your own website or auction pages, your social media page, along with Google Places and others of that ilk. You might be surprised how large a part fear of purchasing online still affects many internet shoppers. Offering User Reviews helps to overcome this stumbling block to making a sale.

  • According to recent studies, it has become increasingly more difficult to get people to the point of even considering buying from you. Back in the 1980’s, it required approximately five contacts with a prospective customer to reach the point of buying from you. Today, that number has moved up to twelve! So, this tells us that shoppers today are tougher nuts to crack than they were 20-30 years ago and that to engage them and make the necessary number of contacts; we need to be consistent with social media posts. Don’t post something every once in a while and expect it to help boost your dropship sales.  Instead, consistently post every day! Social media marketing gurus say that the rule of thumb for salesy posts versus purely social posts should be about 80-90% social content and only 10-20% sales hype.

Use these tips to help leverage social media in boosting your dropship home business sales!

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Facebook Best Social Media Site for Home Dropship Business

dropship home businessHave you wondered which of the social communities was best to market your home dropship business?

If so, the results are in. According to eMarketer,  Facebook dominates the social media platforms for small to medium sized businesses, which would include a small home dropship business.

Click Here For a FREE Social Media Marketing E-Book!

Many smaller size ecommerce entrepreneurs are cost conscious and must try to get the most bang for their buck when it comes to marketing. A recent Zoomerang study shows clearly that Facebook leads the pack for social media marketing among these smaller businesses.

social media chart dropship busienss

Social media is increasing in popularity for marketing. Research shows that about 44% of small business marketers in the United States have used or are now using social media in 2011, an increase of 10% from Zoomerang and GrowBiz Media’s http://www.growbizmedia.com/ October 2010 research, showing that for many small businesses social media is rapidly morphing into the best and most cost effective way to make a connection with potential buyers and existing customers. Of the 44% of small businesses using social sites, about  59%  spend less than $100 on social media marketing.

social media dropship

Small businesses seem to be focusing their social media marketing efforts on the three big sites: Facebook, LinkedIn and Twitter.

dropship social media chart

Facebook is continually beefing up its products and applications, but most small businesses are playing it safe with the basics. Approximately  51% of US small businesses are finding that Facebook wall posts work the best for marketing, although only about 16% of United States consumers said that they had experienced any interaction with a particular brand on Facebook. Not much of a percentage, but this percentage will probably increase as time goes on and in fact, around 68% of people report that they have “liked” a brand on Facebook.

dropship social media

If you have a small home dropship business, you might benefit from looking over some of these charts and tailor your social media marketing efforts accordingly.

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Ecommerce Dropship Tips: Social Media Marketing Made Easy

dropship ecommerce social mediaDo you sometimes wish you could engage in social media marketing for your dropship or other ecommerce business but are holding back because you’re afraid it’s too complicated and time consuming?

If this sounds familiar, you aren’t alone. The fact is that many ecommerce entrepreneurs would love to harness the awesome power of social media to build their dropship businesses, but don’t do it due to lack of confidence in their abilities along those lines and doubts about the time consuming aspect of this type of marketing.

Click Here For a FREE Business Blogging E-Book!

While it’s true that you do need to have a basic understanding and knowledge of what social media marketing is all about and a few simple steps to follow in order to be successful at it---it isn’t rocket science. Have no fear; if you are able to start up and run a dropship or other ecommerce enterprise, you are certainly well able to handle the social media marketing side of things.

It’s also true that you will need to invest some time into making social media marketing work effectively for your business. But, if you streamline and coordinate your marketing efforts, it really doesn’t require a huge chunk of time.

Here are some tips to help you get your feet wet in social media marketing for your dropship business with a minimum of fuss and bother and without devoting an inordinate amount of time to it:

  • Don’t spread yourself too thin. This is a common mistake made by rookies and it is a very bad idea. For example, don’t get the notion that if social media marketing on one or two platforms would be good, then marketing across a dozen social platforms would be even better. This is a recipe for disaster because it will be entirely too difficult to maintain an effective presence on a bunch of different social sites. Focus your efforts on two or three at the most. Facebook and Twitter are must-haves for most marketers, so start with those.

  • Plan your work and work your plan. Sit down and determine your goals for social media marketing. Once you have this all worked out, move on to a do-able schedule that will help you attain those goals. You will have to experiment and use a bit of trial and error initially, but it won’t take long to tweak your schedule and make it work with your plan.

  • Budget your time to include X amount of hours a week to social media marketing. Break it down by the day and plan when you will tweet, post to Facebook, etc. There are free tools online that will be of tremendous help to you because they will allow you to schedule tweets and also coordinate your social marketing activities across all platforms. For example, Twitter will repost your tweets to Facebook and if you use WordPress to blog, Wordbooker http://wordpress.org/extend/plugins/wordbooker/ will automatically post your blogs to your Facebook Fan page. This is a classic example of working smarter instead of harder!

If you go about it the right way, you can easily use social media marketing to build your brand, drive traffic to your dropship website or products on eBay or Amazon and improve customer relations, too. Social media marketing doesn’t have to be hard or take too much time and it will reap big benefits for you!

If you liked this article, you may also like this one: Social Media Marketing: Top 10 Terrific Twitter Tips

Ecommerce Dropship Tips: Use Social Media to Help Build Trust

use social media to build drophip business trustDid you know that you can effectively use social media to help build consumer trust in your dropship or other ecommerce business?

As any experienced online entrepreneur can tell you, trust is a huge factor in making online sales. Although more and more people are turning to the internet for shopping and discovering the comfort, cost effectiveness and convenience of buying online---the fact is that lack of trust is still one of the biggest stumbling blocks to consumers making online purchases.

Click Here For a FREE Social Media E-Book That Will Have You Marketing Like a Pro!

Any method or strategy that you can employ to overcome this bump in the road to success and profits in your dropship business will greatly boost your bottom line!

Social media is a force to be reckoned with these days and shows no signs of declining in strength as social sites steadily continue to become bigger and bigger, gaining members by leaps and bounds. Facebook, Twitter, YouTube, Bebo, MySpace and other online social communities are gaining ground every day.

If you do a little research into ecommerce marketing, you will discover that social media marketing is strongly advocated by marketing gurus. The reason for this is because it works. Besides being effective, social media marketing is extremely economical. In fact, is you are able to handle your social media marketing campaigns all by your lonesome and don’t have to pay someone else to do it for you it will cost you the sum total of exactly nothing.

So, how can you employ social media to help build trust for your dropship home business? Here are some tips that will help you accomplish this:

  • Be sure to have a Facebook “Like” button to your product pages. Make it easy for visitors to “like” your products and share with others in their Facebook social circle. Never forget that people buy under the influence of others! This is an oldie but goldie, a tried and true principle of sales that never goes out of date. You might be amazed to discover how many people will buy your products based on the recommendations of friends or family on Facebook. The reasoning is that if someone’s friend or relative trusts you, you must be okay.

  • Use polls and surveys on Facebook as well as Twitter about your products. Allowing the social community to provide some input about the dropship products you sell is a fantastic way to generate some buzz and stir up internet in your items, leading to more sales. Plus, you gain trust as others see that you genuinely care about what they think!

Use these social media tips to help build trust for your ecommerce dropship home business.

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Ecommerce Dropship Tips: Social Media Marketing From Scratch

social media marketing ecommerce drophipWould you love to be engaging in social media marketing for your dropship or other ecommerce business but don’t feel confident about doing it yourself and can’t afford to hire a marketing firm or expert to do it for you?

If this sounds familiar and is your primary reason for missing the social media boat that could be helping you sail to greater profits…..don’t give up! Although it’s nice to be able to pay someone else to do your social media marketing for your dropship business, it isn’t strictly necessary.

Click Here For a FREE Social Media Marketing E-Book!

The fact is that with a bit of time and effort you can do a decent job of from-scratch social media marketing yourself!

Here are some tips that will help you leverage the awesome power of social media to build your brand and grow your home business, starting from scratch:

  • Your first step should be to establish your goals. What do you hope to accomplish with social media marketing? Brand recognition? More dropship sales? Better customer relations and reputation? Decide what your goals are and then you can map out a plan to meet those goals more effectively.

  • Decide which social platforms are best suited to help you achieve your goals. For example, if your dropship sales are geared toward older people and you are selling products such as wheelchairs or walkers, you would be wasting your time trying to engage in social media marketing on a site such as Bebo, which is primarily a young demographic of users. Facebook, on the other hand, is showing a rapid increase of members 50 and older. Don’t try to spread yourself too thin---choose two or three social communities and focus your efforts there.

  • Determine how much time you need to set aside each day for social media marketing in order to meet your goals, and then faithfully adhere to that time allotment. In order to be successful in social media marketing, it is vital that you engage regularly and offer fresh, relevant content on a frequent basis. Don’t be too salesy and post a lot of hype about your dropship products. This is the kiss of death in social communities. Having contests is a great way to generate buzz and acquire fans and followers. Ditto for polls and surveys. Many people enjoy giving their opinions on various subjects and you can imbed a widget for polls and surveys quickly and easily.

  • Engage with the social community! Don’t just post content and then disappear until your next post. Try to provide content that is genuinely interesting, entertaining or thought provoking and as people respond to it, have a two way conversation with them.

  • Embed your social community widgets on your dropship website and your business blog if you have one, which hopefully you do. This makes it easy for people to become a fan or follower.

There is more to social media marketing, of course, but these simple steps will help you to get started and build a presence on the social sites of your choice to help grow your ecommerce dropship business.

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Ecommerce Dropship Tips: Mobile Social Media Usage on the Rise

social media ecommerce dropshipAre you leveraging the power of mobile social media usage to grow and build your dropship or other ecommerce enterprise?

If you answered no to that question---you’re leaving money on the table in the form of lost customers who will end up buying from someone else who answered in the affirmative, instead of you.

Click Here For a FREE Social Media Marketing E-Book!

Let’s take a look at the growth of mobile social media during 2011.

According to a recent webinar conducted by ComScore called “The State of the U.S. Mobile Advertising Industry & What Lies Ahead,” mobile advertising spend is expected to reach a whopping $2.5 billion by 2014 in the United States alone. This provides advertisers and marketers with an amazing opportunity to attract consumers via this dynamic means of consumer engagement.

The chart shown below is from the webinar and shows a comparison between March 2010 and March 2011. As you can see, every area of mobile social media has grown.

mobile social usage dropship business

Some show rather spectacular growth, as with the 50% increase in social networking and mobile map usage from one year to the next. There were between 30-40% more people using mobile apps to check on the weather or get the news.

Social networking via a mobile device is increasing by giant leaps and bounds. In order to keep pace with your competitors, it is vitally important that you make sure your ecommerce dropship website is mobile friendly!

Internet research predicts that by the year 2013, there will be 1.7 billion mobile internet users and many experts believe that is a modest projection.

So, how can you make your website and your Facebook fan page, Twitter profile and other social platforms mobile friendly? There are a few steps you can take that will help tremendously in making your social content more mobile friendly. Here are a few tips:

  • Don’t use too many images. These are generally slow to load.

  • Bear in mind that your content is being viewed on a much smaller screen and that therefore, it is critical that you make every word count. Write concise but compelling headlines!

  • Don’t use Flash or Javascript. They’re too slow for mobile use and besides that, many mobile devices won’t even be able to see them.

These tips will help you make your social content more mobile friendly and benefit your ecommerce dropship home business!

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Ecommerce Dropship Tips: The Marriage of SEO and Social Media

dropship social mediaIf you have a dropship or other ecommerce business, you need to understand that in order to be most effective, you cannot separate social media marketing from good, basic SEO.

These two are a very harmonious pair, in fact, and combining both will allow you to have the best of both worlds and do wonders to build your brand and grow your ecommerce dropship sales.

Click Here For a FREE E-Book about SEO!

You might see articles on the internet proclaiming that social media rules and SEO is dead, but don’t believe it! SEO is alive and kicking and using best Search Engine Optimization practices will help you leverage social media to the max.

So, how do you go about using SEO effectively on your social media marketing platforms?

Here are a few tips that will help you make the most of SEO and social media marketing. Think of these things as part and parcel of SMO---Social Media Optimization.

  • Make your content count! Use SEO effectively in your social media content and use your best keywords so that the search engines will be able to easily find your fan page posts, tweets or whatever.

  • Your titles, subtitles and headers on social platforms are just as important as they are on your dropship website, so make them work hard for you by incorporating great SEO and utilizing your prime keywords.

  • Be sure to use SEO in any images you post on social sites. Your image alt tags should have your best keywords.

  • Get as much mileage as you possibly can from your links’ anchor text by using your keywords as close to the front as you can.

  • Before you start using SEO as part of your social media marketing, you need to define your goals. If you are mainly interested in increasing search engine ranking, you will need to use SEO with that in mind. If you want to reach as many people as possible in the social community, then focus on SEO toward that end.

Bear in mind that people don’t generally use social communities to search for something although the practice does seem to be growing. However, search engines have admitted to using social content as part of their algorithm in ranking.

Use SEO with social media marketing and grow your dropship home business.

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Your Home Dropshipping Business: Staying Motivated

Social Media Marketing for Holiday Ecommerce Dropship Sales

dropship sales holidaysBelieve it or not, the winter holidays will be upon us before you know it and you should start getting all of your ducks in a row for your dropship or other ecommerce business sales now.

Social media is a perfect platform to broadcast news about your upcoming winter holiday sales. Tell about any new products you might be introducing as well as future holiday promotions, contests and sales.

Click Here For a FREE Ecommerce Marketing Strategies E-Book!

According to RetailWire, a new Motista study indicates that retailers should look beyond the usual themes of family and giving and focus on developing relationships with consumers.

Motista didn't mention any other new holiday approaches, but hinted that the tried and true methods of holiday advertising merely boost consumers' familiarity with retailers. The goal, based on study results,  should be to engage emotionally. This is an area where the Motista study showed e-tailers falling short.

Based on results of its ongoing study, the average overall "awareness" and "familiarity" of the 10 retailers tracked (Aeropostale, Amazon, Barnes and Noble, Best Buy, Crate & Barrel, Gap, Macy's, Nordstrom, Pottery Barn and Walmart) were high, at 90 and 71 percent, respectively. But only 18 percent of consumers indicated they had an "emotional connection" to their retailers and only 24 percent of consumers indicated they would make their next relevant purchase with the retailers they frequent today.

Summing up the advantages of being connected with consumers, Motista noted that the study found:

  • Consumers who feel emotional connections to their retailers are four-times more likely to shop those retailers first when relevant needs arise, as compared to consumers who are simply familiar and satisfied with their retailers.
  • Connected consumers shop their retailers' websites via mobile devices ten-times more often than consumers who are simply satisfied. They also follow their retailers on social media networks like Facebook and Twitter, four-times more often.
  • Connected consumers are 50 percent more likely to advocate for the brand and recommend the retailer to others.

"The long-term takeaway for retailers is the importance of establishing more relevant connections with their customers," said Alan Zorfas, co-founder and CMO of Motista, in a statement. "What's really motivating them beyond expected themes? We see connection driving higher levels of purchasing and advocacy across a multitude of industries, and the brands that act on this data are able to execute successful marketing campaigns that motivate their target audiences more effectively."

So, get busy with your social platforms to connect with consumers for holiday sales this year!

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Ecommerce Dropship Social Media Marketing Tips: Twitter Basics

ecommerce dropship Twitter tipsDo you have a dropship or other ecommerce business and would love to engage in social media marketing with Twitter?

If so, these helpful tips might have you tweeting away in nothing flat!

Twitter is an enormously popular social community and is used by ecommerce entrepreneurs, big business corporations, celebrities and everybody in between. The Twitter platform can help you build your brand and promote your dropship business once you get the hang of it, so read on.

Click Here For a FREE Social Media Marketing E-Book!

Here are some handy Twitter tips to help you in your social media marketing efforts:

  • Make a plan. While you may be itching to get right in there on Twitter and start accumulating followers, if your purpose is to grow your business, you need to sit down and set goals. What do you hope to accomplish by a presence on Twitter? Think about it and define your goals and objectives. You will fare much better with a track to run on.

  • Don’t aim to scoop up as many followers as possible just for the sake of numbers. Quality is far more important than quantity when it comes to Twitter followers. Ditto for whom you follow. Choose to engage with other users who are relevant somehow to your niche.

  • Keep your eye on the ball. It’s all too easy to get carried away and invest entirely too much time tweeting about things that have nothing to do with why you’re on there. This is counterproductive and if you succumb to the temptation to waste your valuable time in conversations about Lady Gaga’s latest outfit instead of working toward your social media marketing objectives, you will soon get discouraged and quit when you see no benefits to your dropship business. It’s fine to tweet about inconsequential things occasionally, but don’t stray too far off the path you mapped out when beginning on Twitter.

  • Don’t be afraid to share yourself. Post photos, tweet about new products and personal experiences from time to time. You need to be real to be likable and remember---one key rule of sales is that people buy from those they like. This is just as true online as off!

Use these Twitter tips to leverage social media and watch your dropship home business grow!

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