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3 Sales Techniques That Can Boost Your Dropship Business Income

 
sales techniques dropshippingWould you be interested in learning about 3 simple yet effective sales techniques that can boost your dropship business income?

Sure you would! After all, how many people will read that question and think No, I’m making all the money I need?

Not many.

Making money is good and making more money is even better. So, knowing how to utilize the sales techniques that can turn more shoppers into buyers---as well as add more money to a lot of sales---can only be a good thing.

These 3 effective sales techniques are called:

Up Selling
Cross Selling
Bundling

If done correctly, they are highly effective at making money for you and building your revenue. Here is how each one works.

Up Selling---According to trusty Wikipedia, here is the definition of up selling: “Up selling (sometimes "up-selling") is a sales technique whereby a seller induces the customer to purchase more expensive items, upgrades, or other add-ons in an attempt to make a more profitable sale. Up selling usually involves marketing more profitable services or products but can be simply exposing the customer to other options that were perhaps not considered. Up selling implies selling something that is more profitable or otherwise preferable for the seller instead of, or in addition to the original sale.”
Here is an example, let’s say you are dropshipping camping equipment and a shopper is looking at plain pop-up tents. They might be a prime candidate for a larger tent with more bells and whistles such as screen windows and separate rooms. So, by all means, show the shopper these fancier, more expensive tents. What have you got to lose? Worst case scenario is that they stick with buying the less expensive tent, but they might go for the pricier one and you will have made more money!

Cross Selling---Here is the Wikipedia definition for cross selling that pretty well sums it up: “Cross-selling is the action or practice of selling among or between clients, markets, traders, etc. or the action or practice of selling an additional product or service to an existing customer. In practice, businesses define cross-selling in many different ways. Elements that might influence the definition might include the size of the business, the industry sector it operates within and the financial motivations of those required to define the term.

The objectives of cross-selling can be either to increase the income derived from the client or clients or to protect the relationship with the client or clients. The approach to the process of cross-selling can be varied.”

Now, for your dropshipping purposes, cross selling will mean selling an additional product to a customer. For instance, a shopper is browsing your office supply products and looking at copy paper. Chances are that this shopper will also need other sorts of office supplies, so you can show him/her other items such as printer ink cartridges, pens pencils, markers and so on. This boots your sales because you end up selling someone multiple items.

Bundling---Again, we turn to Wikipedia for a great definition of bundling as it pertains to sales: “In marketing, product bundling is offering several products for sale as one combined product. This is common in the software business (for example: bundle a word processor, a spreadsheet, and a database into a single office suite), in the cable television industry (for example, basic cable in the United States generally offers many channels at one price), and in the fast food industry in which multiple items are combined into a complete meal. A bundle of products may be called a package deal or a compilation or an anthology.”

So, the idea here is to offer a shopper multiple correlating items in a “bundle” with a lower price than buying each product separately. This is a win-win thing for both you and the customer---they save money on things they need and you make more sales and hence, more money. Bundling is a very effective way to boost sales and income for a dropship business.

So, there you have 3 sales techniques than can boost income for your dropship business---get started now!


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