How to Use SEO to Boost Ebay Dropshipping Sales
Many people who are dropshipping
on eBay fail to realize that using SEO effectively could them to boost sales.
The fact is that SEO is critical to your success as an eBay dropship seller and learning how to use it to its best advantage will go along way toward making your home ecommerce business successful and profitable.
First of all, if you are just getting your feet wet in the ecommerce pool and maybe not entirely sure what SEO is, here is a simple definition of SEO straight from that free online encyclopedia, Wikipedia:
“Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.”
So, you can see that the whole idea of SEO is to make your website or your dropship listings on eBay search engine friendly so that they will be easily found.
Here are some fantastic tips from the eBay Learning Center about SEO:
- Target the right keywords and keyword phrases
- Use keywords frequently throughout content without spamming. It's important that your content reads naturally to others.
- Do not duplicate content
- Include keywords at the top and bottom of your content
- Use fonts and formatting to emphasize selected words and avoid invisible copy. H1, H2 and H3 tags are great ways to achieve this.
Targeting the right keywords and keyword phrases simply means that you should use those in your titles and descriptions. For example, if you are dropship plus size nightgowns, be sure to use those words in your titles and product descriptions.
Not duplicating content is another thing to be conscious of as the search engines frown on this. If you are selling several variations of a product, write a fresh description for each item instead of the same one with only the color or whatever changed.
Hyperlinking is a very important part of great SEO for your eBay dropshipping sales. For example, if you are dropshipping basketball equipment, you might use this phrase within your description for a basketball goal: “Check out my great deals on basketball equipment” with the word basketball hyperlinked to your store listings.
Using proper SEO will be quite beneficial to you, not only with the eBay Cassini search engine, but with Google and the other big search engines as well, that crawl the internet looking for content.
EBay has a ton of traffic, but chances are that you will have a lot of competition, so being smart about SEO will help give you that competitive edge once you learn how to use SEO to boost eBay dropshipping sales