3 Top SEO Tips: Dropshipping for the Holidays
These 3 top SEO tips can increase dropshipping
sales for the holidays.
Believe it or not, even though Halloween is still over a month away, there are already shoppers flocking to the internet to get started on their shopping for the holidays.
While there are many procrastinators who leave it until the last possible minute, there are also a great number of people who like to get started with their shopping for the winter holidays early and are online now buying gifts for those on their lists.
Using proper SEO can greatly increase your dropshipping sales during the holidays. Don’t let anyone tell you that SEO is obsolete because it most assuredly is not. When you run across someone that adheres to the belief that SEO is dead, it is someone who was not using SEO best practices anyway….probably a former proponent of the old Black Hat SEO.
This type of SEO truly is history and we should all be thankful that it is no more. Article farmers who paid people from underprivileged countries literal pennies to crank out hundreds and thousands of articles that were complete and total garbage with no value to anybody. The sole purpose of these “articals” was to pump out keywords in great volume. Never mind whether this content made sense or not (usually not) as long as there were scads of keywords. Those days are gone.
Nowadays, you need to use SEO in such a way that Google and the other search engines will smile upon you. To do this, follow these 3 top SEO tips:
1. Choose your keywords wisely. This is one of the key elements of good SEO. For instance, if your niche is pet supplies, don’t focus on “pet supplies” as your main keyword phrase. Instead, go with long tail keywords that describe your products, such as “heated dog bed” or “rawhide treats” or whatever. You get the idea. The principle here is to avoid keywords or keyword phrases that will have a ton of competition. Drill down for less used but more relevant and focused long tailed keywords.
2. Write for readers, not for the search engines. This is a critical point in today’s SEO. Google and the other major search engines want high quality content, not gibberish stuffed with keywords. Your content should be interesting, informative or educational… even humorous. It doesn’t matter so much which, what matters is that it be of some value to readers. If you are a complete washout at writing decent content, it would be worth your while and money to hire a freelancer or pay a talented friend or acquaintance to do it for you.
3. Employ quality link building. This is another big change since the Google Penguin and Panda updates. Google never did like poor quality links and now it absolutely hates them. With Google, you are judged by the company you keep, so forget buying links by the droves just to have them. Instead, go for high quality, relevant links that will gain you brownie points with the search engines.
Use these 3 Top SEO tips to boost dropshipping sales during the upcoming holidays!