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How to Boost Dropship Holiday Sales with Email Marketing

 
dropship email marketingIf you want to rock those ecommerce dropship sales during the upcoming holiday season, it might pay you to take a close look at how to use email marketing effectively.

Email marketing is extremely effective provided it is done right. In fact, it is one of the most effective marketing methods available to day for ecommerce and has a great ROI (Return On Investment) to boot.

The winter holidays are prime online shopping times for millions of people all around the world. You want in on the action, right? Sure you do! Read on to find out how to use email marketing to effectively increase your dropship home business sales this holiday season.

Here are a few tips and tricks that should help you optimize your email marketing for the holidays:

  • Make sure you have especially good offers and promotions going on in your dropship business during two of the biggest shopping days of the year---Black Friday and Cyber Monday. There will be a lot of consumers keeping an eye out for great deals and bargains, so you want to have something to offer them.
  • Don’t be afraid to think outside the box when it comes to your marketing emails. You want a subject line that will jump out there and attract a viewer’s attention before they automatically hit the delete button and move on to the next email. Make it humorous, or outlandishly extravagant or perhaps a particularly lucrative offer….it doesn’t matter so much how you go about it or exactly what you say, the main idea is to get your marketing email opened and read.

  • Be sure to keep the main message of your holiday marketing emails “above the fold” which simply means in the top half of the message. It is much more likely to be read there in its entirety, which in turn will get readers to continue reading the whole message.
  • Always have links to your social media sites such as Facebook and Twitter. Encourage people to like and share so that you can extend your audience. The holidays are a perfect time to have contests and promotions on Facebook, especially. For example, you might offer free shipping to everyone who likes your page. Don’t panic---you won’t be losing money in for factor the shipping cost into the cost of your dropship products. Internet research has shown that shoppers are more likely to buy an item---even at a slightly higher price than a competitor‘s---if it comes with free shipping.

  • Take some time to clean up your subscription list. Verify email addresses, update new change of email addresses, thin out subscribers who haven’t opened any of your emails in a long time. There is a chance they might open yours during the holiday shopping season but it’s unlikely if they haven’t opened any in a couple of years or so.

  • This is a prime time to beef up your email marketing subscription list. Actively solicit those email addys! Offer some sort of incentive such as a percentage or dollar off amount on a purchase, for instance.

Use these tips to boost dropship holiday sales with email marketing!

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