How to Encourage Shoppers to Seal the Deal

Do abandoned shopping carts leave you frustrated and confused? Your customers may be feeling the same emotions. Studies show that approximately 60% of online shopping carts are abandoned, and at least half of those could be prevented with better website design and functionality.

Use the following checkout process design tips to encourage shoppers to seal the deal:

• Add a quick buy option that enables shoppers to bypass lengthy registration and checkout processes. Require shoppers to only submit information that is necessary to complete the sales transaction.
• Supply a thumbnail photo in shopping carts beside the name of each product. This enables customers to easily view the products they are interested in, and helps to remind them of why they put the product in their shopping cart.
• Make the product names and photos in shopping carts clickable, so customers can easily return to product information.
• Add links to all policies on every page on the checkout process. Consider implementing payment, shipping, and privacy policies to earn trust and set professional standards.
• Display company contact information on every page of the checkout process. Include a toll-free phone number and an email address to meet the diverse needs of customers.
• Make shopping simple by allowing customers to easily add product to their cart, but don’t forget to make product removal simple too. Shopping cart usability is key to sealing the deal.
• Provide multiple payment options including PayPal. PayPal is quickly becoming a global leader in online payment solutions with over 70 million active users online.
• Provide assurance that payments are secure by displaying the applicable security symbol.
• Clearly indicate where customers are in the checkout process and how to advance to the next step. Keep the checkout process as simple as possible to avoid abandoned carts.