How to Write Effective eBay Titles for Drop Ship Products

Your drop ship auction titles influence your eBay success. Statistics show that over 80% of buyers find listings through eBay’s search tool. What does this mean to you as a seller? Your listings need effective titles that ensure your auctions are returned in relevant search results.

What is an effective eBay title?

An effective title maximizes the chance that a listing will appear in search results. Not just any results, but relevant ones. To show up in relevant search results simply means that if a customer is searching for an iPod, then listings containing iPods are revealed.

By choosing keywords wisely, your auctions will appear in search results of buyers looking to purchase exactly what you are selling. An effective title not only increases the exposure of your listings, it actually introduces your drop ship product to potential buyers.

Why shouldn’t the title target as many buyers as possible?

An effective title does; however, it makes a differentiation between buyers looking for your product and ones who are not. For example, does a buyer looking for a Hello Kitty toy want to see your iPod auction? No, they probably do not.

A good title targets buyers that are looking for a specific item. This helps the buyer, as well as the seller. Buyers want to search and locate products quickly. Sellers want to attract bidders. An effective title brings buyers and sellers together.

Now that you know what an effective title is, let’s look at how to write one.

The most important piece of information in the title is the actual product name, which in this case is iPod Touch. Always add the brand name of the product; in this case, Apple. Important details, such as size or storage capacity, should be included as well. This iPod touch has a 32GB storage capacity. Product or model numbers should also be included, especially for electronics. So far we have “Apple iPod Touch 32GB MB533LLA”. That looks good, but there is room to add more enticing details. Titles can have up to 45 characters.

One thing that makes electronic gadgets cool is cutting edge features, so you want to mention that this product is second generation. Another important aspect to include is that the product is new. This example gives us the title, “New Apple iPod Touch 32GB MB533LLA Second Gen” which makes full use of every character allowed.

The example above will attract numerous potential buyers. This title will show up in search results of buyers looking for Apple products, iPods, iPod Touch, and Second generation products. The listing will also show up for buyers searching specifically for that model number and ones looking for a product with 32GB storage capacity.

The more details that you include, the more likely your listing is to show up in buyers’ search results. Good titles let the buyer know what to expect, which makes shopping easier and more enjoyable.

A happy shopper is more likely to place a bid than a frustrated one. Keep shoppers happy and headed in your direction with titles that work.