5 Quick Tips to Improve Your Visibility

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You created a cool web store filled with awesome drop ship products, but now what? Listing products in a web store or eBay is the first step; however, to truly achieve the success you desire, you must improve your visibility. In short, you must get noticed. Follow the five quick tips listed in this article to improve your visibility and boost your sales.

1. Start a blog.
   
   Blogs are all the rage. Think about how many blogs you read throughout the week. Now imagine buyers flocking to your blog located right on your drop ship website. Use your blog to promote current and upcoming product promotions, share new product trends, provide useful information, and answer frequently asked questions.
2. Encourage customer loyalty.
   
   Customer loyalty programs, also known as frequent buyer clubs, encourage repeat business. Not sure what to offer? No problem! Consider the type of offers that entice you to return to a particular store. Practical yet pleasing offers include free shipping, discounted purchases, and gift with purchase items, freebies, and samples.
   
   Try encouraging customer loyalty with a referral reward program. Offer current customers a reward for referring new customers. Referral reward programs help to gauge how much word of mouth advertising you are receiving.
3. Implement search engine optimization (SEO).
   
   Search engine optimization (SEO) doesn’t have to be complicated. The most important concepts of SEO are:
   
   • providing useful content
   • updating content regularly
   • using relevant keywords throughout your copy on every page
   • using long-tail keywords (strings that consist of three or more keywords)
   • name links and images with appropriate keywords
   A few quick changes can make a dramatic difference, especially if you stick with your new SEO standards.
4. Create an email marketing campaign.
   
   Don’t underestimate the value of email marketing campaigns. Contrary to popular belief, spam has not killed email marketing. In fact, this valuable method of marketing is alive and kicking. According to the Direct Marketing Association, email marketing returns over $43 for every dollar spent. Consider the possibilities, and then put together a creative marketing campaign.
5. Buddy up or use paid ads.
   
   A simple way to receive free advertising is to buddy up with a retail seller that complements your business, and exchange ads. Arrange to place their ad on your website, and have them do the same for you. Obviously, you don’t want to choose a web store with competing products. Instead, select one that attracts the same type of consumers that your store attracts. If the thought of placing an ad your website makes you cringe, consider pay per click ads. Pay per click ads boost traffic and sales.