How to Make Your Drop Ship Sales Soar

What would you say if I told you that you could boost your drop ship product sales today? Sounds good, doesn’t it? It’s true. You can increase your sales and watch your profits skyrocket by following a few simple selling strategies.

Image is Everything

Consider your favorite clothing retailer. What comes to mind? Are you able to see the clothes in your mind? Do you feel the mood of the store? Branding does just this; it helps customers feel the vibe of a store, and more importantly builds trust.

Brands portray a message that speaks to a specific demographic. The image the brand creates is designed to attract a specific segment of the consumer market – those who are interested in the products or services provided.

How do you know what message and image to convey?

Consider who would benefit from your products. Before you say everyone, you need to realize that everyone is not your target demographic. Attempting to market your products to such a broad customer base is a surefire way to fail. Marketing efforts will accomplish a lot more with a lots less, if they are clearly defined. Determining your target demographic enables you to direct your efforts to attracting consumers who are ready and willing to buy your products. The basic elements to consider when building a brand image are:

• Business Name – choose a name that reflects what you sell
• Logo – create a logo that suits your business
• Voice – communication style – formal, chatty, techie, etc
• Style – determine suitable colors, fonts, visuals, etc.

Once you create a brand image, stick with it! Sure, you can fine tune it. Just don’t switch from one extreme to another, or you might confuse and lose your current customers.

Communication is Key

Communication addresses several key areas of business:

• Establishes a presence
• Builds trust and credibility
• Encourages repeat business
• Announces special offers

Quality communication sets you apart from your competitors by showing that a real person is behind the business. It shows that you take your business seriously and care about your customers. Sharing your expertise builds credibility just as responding to customer concerns in a timely manner builds trust, which lead to customer loyalty.

Inform current customers of upcoming special offers to encourage repeat business and boost sales. Marketing to existing customers is often easier and more efficient due to the fact that these consumers have previously shown an interest in your products. If their previous shopping experience went well, then these customers are likely to purchase again. Several studies estimate that over 70% of business is from repeat customers, which is exactly why it is vital to value your customers. Make current customers feel appreciated by offering frequent buyer discounts or special insider deals. Respecting existing customers is important, but so is valuing new ones. Always bring your “A” game to work, so that every customer feels valued.

Promotions are Paramount

What is one of the easiest methods used to attract customers? Promote a limited-time sale that is too good to pass up. Limiting the duration of the promotion is crucial. If a promotion lasts too long, then it loses value. Why? The sale price becomes the new regular price, if customers feel that they can always pick the product up for that price.

Limiting the duration of the promotion also increases urgency. Urgency is a key factor in sealing the deal. With strict promotion dates in place, customers know that they must buy now or risk losing out on a great deal.

Worried about promotion types? Don’t be! Think about the last sale that brought you into a store. What deal enticed you to open your wallet?

Common promotions that work well include:

• Buy one, get one half-off
• Buy one, get one free
• 25% off entire purchase
• $10 off a $50 purchase
• Free Shipping
• Gift with Purchase

Obviously, the list could go on and on. The secret is to determine a deal that entices more customers to make a purchase, and boosts your profits. If your promotion is too good (for buyers), then you could lose money; however, if it isn’t good enough, customers may not open their wallets.

Don’t fret over smaller profits. Temporarily cutting your profit margin for a spectacular promotion can lead to an amazing number of sales, thus growing your customer base. A larger customer base leads to increased future sales.

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