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Successful Drop Ship Sellers Use Social Media

 

How can you reach hundreds of thousands of potential customers in an instant? Ask savvy business entrepreneurs. In a recent study by Forrester Research, 95% of business decision makers claimed to use social media as a marketing tool.

What’s so impressive about social media channels?

The number of social media users has more than quadrupled in size in the last year alone. More than one-third of Americans (age 18 and over) use social networks. This segment of the market is growing at an impressive rate. Take FaceBook for example. FaceBook has over 250 million members; 50 million of those members joined within the last three months. The age 35 and over demographic is growing the fastest, and is the group with the most spending power.

What does an in-the-know entrepreneur do?

Join FaceBook, of course. Over 300,000 businesses have a presence on FaceBook; at least one-third of them are small businesses like yours. FaceBook is a perfect medium to reach your target demographic, but don’t forget about Twitter.

Twitter has almost 40 million users. On average Twitter users spend 66% more (dollars) than their counterparts. Connect with Twitter member to boost your drop ship sales. Social media studies have shown that many consumers aren’t searching out specific products; products are showing up to them, and many consumers are welcoming these products and services with open arms especially when their peers rave about them. Large corporations are taking notice.

In April, Ford gave the 100 top bloggers a Fiesta for six months. The only stipulation was that the bloggers had to post a video on You Tube once a month about the car. The bloggers could say anything they want – good or bad, and they were encouraged to talk about the car on their blog.

Last November, Papa Johns ran a promotion to increase their FaceBook followers. Any person that signed up to be their fan received a free medium pizza. Papa Johns increased their number of fans by 148,000 in one day. They currently have more than 300,000 fans, and hope to reach a million by the end of this year.

Social media is changing the face of marketing. Radio, TV, and print ads move over; online interaction is the way of the future. Social networks enable you to:

  • Grow your customer base quickly
  • Connect with customers easily
  • Benefit from word-of-mouth advertising
  • Improve your customer service

The key is to be creative, available, and go where customers are going. Spread the word about your drop ship products to stir up excitement and pique consumer interest.

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