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7 Handy Tips for Good eCommerce Copywriting

Being able to write good, effective copy for your ecommerce website is imperative if you want to be successful.

Bear in mind that internet shoppers cannot actually see or touch your products; they rely solely on your copy and photos to help them “see” the item.

While nobody can deny the importance of great quality photos, your copywriting is of equal importance---maybe even more important.

Here are some tips for writing great copy:

1. Your first paragraph and/or your headline or title should speak to the viewer by saying or implying the word “you.” Addressing the shopper personally and directly is an extremely effective marketing strategy. 

2. Your copy should speak loudly of the benefits to the shopper. Focus less on how great the widget is, and more on how great it is for the shopper…how it will benefit the shopper.

3. Great copy should begin with the strongest benefit of the product. This is not a game where you want to hold your aces. Play your highest cards right off the bat and make a big first impression with the potential customer.

4. Always provide the prospective buyer with all of the information he or she needs to make the purchase. Your copy should be written as if there was no photo at all.

5. You should always include a guarantee. This can be a deal breaker for many online shoppers simply because they can’t literally see the item before buying it. They want the assurance of knowing they can get a refund if they aren’t happy with whatever it is.

6. Good copy should never be stiff, stuffy or overly formal. It does need to be well crafted, without misspelled words and grammatical errors. But it also needs to be conversational and friendly. 

7. Last but not least, great copy must have a loud, clear call to action! Ask for the sale. Your call to action should be one of urgency. Shoppers have a tendency to procrastinate buying, so try to nail down the sale without giving them time to back out.

The difference between well written, effective copywriting and sloppy, poorly crafted copywriting will mean the difference between the success and failure of your ecommerce business. 


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