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Information on Dropshipping Marketing Tips

Owners of online businesses looking to attract more traffic usually turn to one of two solutions. The first is to buy a pay-per-click advertising services. However, some potential customers interpret this to mean that your site has not really "earned" its place near the top of the search results page. After all, if a "sponsored" search result (i.e. a site that has bought pay-per-click advertising) has the same standing as a site that was not sponsored, why are sponsored results often distinctly labeled, or marked with a different color? Whatever the reason, this differentiation often functions as a sort of "danger sign" for potential customers, who are more likely to look at the next search result on the list. Factor in the price you have to pay for the privilege, and this does not look like the best option.

Another possibility is to devote attention to what is known as "organic ranking." This refers to your website's place on the search engine results, attained purely through your site's relevance to the customer's search. Of course, "pure" doesn't mean simple. Understanding the complex workings of search engines can help you tailor your site content so that your store is an easy target. This is very valuable information on dropshipping marketing.

Firstly, determine the type of keywords your customers are likely to input. Then make sure that these keywords are found in both the introductory and end parts of your pages. If these keywords are present in your titles or sub-headings, even better: search engines are designed to "notice" when certain words are larger, or in some other way designated as "special," as in titles. A usual text-length for many pages ranges from three to six hundred words. Search engines tent to target pages with these lengths that have the keyword(s) repeated three to five times for every hundred words. Do the math, and write accordingly.

Even better, try to predict not only individual words but entire phrases that your potential clients are likely to search for, then include such phrases in your text. Remember, the more precisely your contents match the search query, the more likely the searcher is to see a link to your page near the top of the pile.

Then again, be careful not to go overboard. Some site owners pack their content with so many keywords that it ceases to be interesting, or even coherent. Designers of search engines tailored their products to spot sites that include strings of keywords just for the sake of attracting traffic. This practice is definitely frowned upon by the people who run search engines.

By making the most of search engines, you are likely to attract attention without being labeled as a "sponsored result" or spending a lot of money.


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