Use Power Words to Increase Dropshipping Sales
Posted by Amanda Brooke on Fri, Sep 25, 2009 @ 06:34 PM
Have you ever thought about the words you are using on your dropshipping website?
There are all sorts of words, but some are more powerful than others, and will net more sales for your business.
In ecommerce, when you have to rely heavily on the written word to sell your products, you really need to choose those words wisely!
Here is a list of 40 proven Power Words:
- Affordable
- Appealing
- Authentic
- Benefit
- Bold
- Budget
- Classic
- Clever
- Convenient
- Custom
- Dazzling
- Delightful
- Dependable
- Discount
- Durable
- Economical
- Economy
- Efficient
- Exclusive
- Extraordinary
- Favorite
- Flawless
- Free
- Genuine
- Guaranteed
- Helpful
- High-quality
- Inexpensive
- Ingenious
- Innovative
- Low-cost
- Low-priced
- Luxurious
- Magic/magical
- Natural
- New
- Nostalgic
- Organic
- Perfect
- Phenomenal
There are many more Power Words that you would find quite useful in your ecommerce dropship business, but the ones above will give you an idea of what kind of words you should be using.
Besides the muscle of proven power words there are words that have simply been done to death---used and re-used to the extent that nobody even pays attention to them anymore.
For instance, if you are writing a title for one of your products, try to avoid words like “great” or “good” or others of that ilk.
Those are classic examples of overworked words that have lost their power to grab the attention of the average viewer.
Instead of the same-old same-old descriptive words, why not try something like “Innovative” or “Phenomenal?”
These are muscle words because they pack a punch with consumers.
They haven’t been completely over-used and still retain the power to snag attention, which is exactly what you want and need!
Take a look at your web copy. If you see the word “very” in there anywhere, delete it and replace it with a power word. There are plenty of descriptive adjectives that would replace that tired old “very” and make your copy really sing.
Using Power Words will give you an edge over other online dropshipping businesses, and make no mistake about it….as competitive as online sales are; you need all the edge you can get, and then some!
So, if your copy is old and worn out, replace it with some muscle words that will knock out your competition!