Use Search Engines to Attract Online Holiday Shoppers
Posted by Madison Claire on Sun, Oct 25, 2009 @ 10:40 AM
Using search engines to attract online holiday shoppers is a great way to increase your ecommerce sales!
Christmas will be here before you know it, and many people have their gift shopping well underway. If you aren’t getting the increase in holiday traffic that you anticipated, maybe you should think about sprucing up your marketing strategies.
One thing you can do to make sure you get a fair share of the projected $250 billion spent online during the holidays this season is to harness the power of search engines and let them help you boost those sales.
Very few online shoppers go directly to an e-tailer website. Instead, most of them will head for a search engine and proceed from there.
When the results of their search appears, you want to be right near the top….provided the consumer is shopping for a product that you sell, of course.
So, how do you make sure that your ecommerce website is on the first page in a search?
Technically, speaking, you probably can’t make absolutely 100% sure of this. But, there are ways to increase your odds of ranking high in search results with any of the major search engines.
Here are some tips and tricks to ensure that you online store gets seen in a search:
- Pay very close attention to keywords! For example, if you sell Christmas flower arrangements, then “flowers” is too broad a search term. Instead, you should use a long tail keyword phrase such as “Christmas flowers” or “Christmas flower arrangements.”
- You want to drive traffic, naturally. But you also want to drive the right sort of traffic. This is a case of quality as opposed to quantity. You are much better off to attract less visitors that convert to buyers than to attract 10 times as many visitors with a very low conversion rate. Six paying customers are better for you than 600 browsers who don’t buy anything. So refining your keywords will help get the right sort to your website.
- Target your keywords to each of your specific products and create a landing page just for that particular product, instead of sending someone to your home page where they will them have to navigate to find the thing they clicked on in search. Make it easy for visitors to buy!
Understanding how the major search engines work is crucial to your ecommerce business. Schedule regular learning time about this subject so that you will stay abreast of all current news and trends!
Remember this internet adage: If you don’t exist on Google---you don’t exist.