SEO & Social Media Marketing: A Match Made in Heaven
Posted by Amanda Brooke on Fri, Nov 13, 2009 @ 07:06 PM
SEO fits with social media marketing like a hand in a glove!
These two things complement each other beautifully, and as an ecommerce entrepreneur, you can take full advantage of this dynamic duo to grow your online business.
If you take a little time to coordinate your SEO with your SMO---Search Engine Optimization and Social Media Optimization---you’ll definitely be getting a lot more bang for your marketing buck!
SEO will certainly enhance and improve your social media marketing campaigns.
Bear in mind that the foundation of SEO is analyzing your keywords. Using keyword analysis to determine what your market is actually searching for will be very helpful in your social media marketing campaigns.
For example, once you do the keyword analysis and determine which keywords and keyword phrases are best for your market, you can incorporate those keywords into your social media content.
There are fantastic FREE tools available such as Google Insights that enable you to track topics to see what is in trend and hot in the world of social media.
Then, you can gear your social media content toward what is hot and currently trendy!
Take a quick look at the first page in a Google Search for almost any topic and you will see that videos from YouTube, as well as LinkedIn profiles, Company Facebook Fan pages, etc.
What does this mean for you?
It means that by using SEO judiciously with Social Media Marketing, you can literally take over the first page in a Google search and blow your competition right out of the water!
Your Tweets will show up, too, along with social media publishing platforms such as Squidoo and Hubpages.
You can garner rich rewards by using SEO and SMO together!
Where you appear in the big online search engines like Google is literally the lifeblood of your ecommerce business. Whatever you can do to get as many mentions and links to your business on the very first page of Google search….do it!
The average consumer never goes past the first page in search. That should give you an idea of how deadly serious search placement is to an online business.
So, start letting SEO and social media marketing work together for you. They make a great team and will help boost your business to the top!