Social Media Optimization: Do You Need a Blog for Your eCommerce Business?
Posted by Madison Claire on Sat, Nov 21, 2009 @ 11:47 AM
Have you thought about setting up a blog for your ecommerce business but wondered if you really need one enough to mess with it?
The answer to that question is YES, you do need one, if you want to practice social media optimization and grow your online business.
Why do you need a blog?
Well, for starters, one-fourth of the most popular websites on the World Wide Web are blogs.
That should tell you something.
People like blogs. In fact, the collective blogosphere is enormous!
Based on research by ComScore MediaMetrix, in a report issued August of 2008, in 2007 there were 77 million visitors to blogs, compared to 44 million visitors to Facebook.
So, blogs are certainly a force to be reckoned with on the internet, and a very useful tool for social media marketing!
Here are just a few of the benefits of having a blog for your online business:
Helps you to establish yourself as an authority or expert within your niche
Is a fantastic social media and Public Relations venue
Lets you create a whole community based on your business
Gives you immediate invaluable feedback
Allows you to interact with your customers and potential customers
Provides great social media advertising through back links
As a rule, blog posts make it to the search engines faster and with higher ranking
Helps you to establish and build your brand
Helps build your business through increased traffic to your website
Generates Buzz that will keep you “front of mind” amongst your competitors
Helps you to troubleshoot problems and contain damage from problems or potential problems with customers
By combining SEO with Social Media Optimization on your blog, you can incorporate keywords that will help you rise to the top in search engine rankings.
There are some fabulous FREE resources available on the internet to start your business blog.
One of the best known is the much acclaimed WordPress, which provides everything you need to start your own blog absolutely FREE.
Click Here to go to WordPress
Another great FREE resource to start your blog is Blogger, a free publishing tool from Google.
Click Here to go to Blogger
So, what are you waiting for?
Get your ecommerce blog up and running today, and harness the power of social media marketing while you improve and grow your online business!