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Social Media Marketing: Will Facebook Be the Next Big Online Shopping Site?


If you are an ecommerce entrepreneur who thinks that Facebook is just a place to hang out and socialize, you are missing out on the power of social media marketing and what it can do to help grow your online dropship business. 

There are over 200 million active members on Facebook, and that number is growing by leaps and bounds.

70% of those members say they use and engage with one or more of the 52,000 applications, or apps, on Facebook.

Internet retail strategists are saying that Facebook might well be the next big online shopping website. According to the Financial Times, at least 20 major retailers are opening storefronts on Facebook in time for holiday shoppers.

As more and more retailers turn to the internet and social media sites to help bolster flagging sales due to the economy, Facebook could actually become a major retail destination.

If you aren’t paying attention to what these big companies are saying and doing, and aren’t tapping into that vast reservoir of potential customers yourself, you are making a grave mistake!

Basically, what it all boils down to is that if you are in ecommerce, you need to have a presence on Facebook.

You should be active in other online communities, as well, but for now we’re just talking about Facebook and its potential to help your online business expand.

By leveraging Facebook business related apps and options, you can provide your customers with a new channel for interaction, plus get new customers as your Facebook fans tell others in their circles about you!

Here are some of the Facebook apps for business pages:

  • Events: Here you can organize online parties or gatherings, and also spread the word about upcoming business events such as sales, contests, freebies, etc.

  • Notes: Here is where you can share news about your business, or engage with your fans through written entries. 

  • Video: This is great! Here you have a high quality video platform for Facebook pages. Remember---people generally love videos, especially if it’s something informative or amusing!

  • Discussion Boards: This is a golden opportunity to do some good PR work and interact with your customers and prospective customers. 

There are more business apps available on Facebook. But that gives you an idea of the fantastic marketing possibilities!