Is Your eCommerce Store Ready for Cyber Monday?
After Black Friday comes Cyber Monday, which internet retail analysts are predicting will be a big ecommerce online shopping day this year.
Is your online business ready for Cyber Monday?
If you were a savvy internet entrepreneur, you had a fully researched and carefully plotted marketing strategy and ad campaign in place that brought you a lot of extra sales today.
But take a deep breath and gather your resources for Cyber Monday.
Change your content to get rid of the Black Friday stuff and replace it with Cyber Monday. Be sure to also tailor your site for the Christmas holidays, and make sure that your landing pages, home page, meta tags and everything else is rich with holiday themed keywords.
The National Retail Federation reports that approximately 87% of all ecommerce merchants will run special promotions this year for Cyber Monday.
Based on findings by the NPD, a leading US market research company, 61% of consumers will be researching a product online before they pull the trigger and make an actual purchase.
What does this mean to you?
It means that there is an excellent chance you can convert this consumer research into a sale if all the conditions are right.
You should make cure that your trust and safety symbols are prominently displayed, that your descriptions and images are adequate, that your contact info is clearly displayed, and last but not least---that your checkout process is as fast, easy and streamlined as you can possibly make it.
Hopefully your Black Friday sales today were great.
But don’t relax your vigilance just yet or slack off in your efforts to do everything you can to make sure that your online store is performing at optimal levels in every way!
You have the weekend to gear up and get ready for Cyber Monday and the next big onslaught of bargain hungry online shoppers, so use this time wisely.
Due to this grim economy, sales are not what we would all wish for during this holiday season. Nobody knows exactly what to expect with any degree of certainty.
Probably about the only thing we can know for certain is that even if holiday sales aren’t what they would be in a better economy, business is still going to brisker through the holidays than any other time of the year.
So, make the most of this opportunity to boost your ecommerce