Using Social Media to Drive Traffic to Your eCommerce Business

Social media is FREE, and it can be one of your most effective tools in driving traffic to your ecommerce website.

With more and more merchants jumping on the social media marketing bandwagon, we can almost certainly expect to see huge growth in social media networking and ad campaigns in the coming year.

In fact, internet research studies show that about half of all retail merchants plan to significantly step up their use of social media to build business in 2010.

Why has social media marketing evolved so quickly into such a fast growing and popular platform for increasing brand exposure and business traffic?

Because it works!

Here are some tips that will help drive traffic to your ecommerce business through social media:

• First, join some popular social media sites such as Twitter, Facebook, MySpace, Digg, and others. You can’t use social media if you don’t actively participate in social media. So---join!
  

• Once you have joined and become a member of a social media site, start taking an active part in the community. Don’t jump in there immediately and start hawking your wares or promoting your business. This is considered a social media faux pas, and very ill mannered. Ease into business promotion gradually, after you have begun to establish yourself as a valuable community member on the site. You can do this by contributing things of value and sharing them with other members. This might be an interesting article or post that is informative and helpful to others, or even a funny joke or cartoon. The idea is to share something of value.
  

• Use social bookmarking! Bookmark your website and/or blog, etc. and let others know about it so that they will bookmark it, also. You should reciprocate, of course, by bookmarking their site/s. This is a prime way to drive traffic to your business!
  

There are other ways to utilize social media to increase traffic to your website. Here is an informative video from jeffjohnsonvideos that will furnish you some more excellent pointers:

 

 

Harnessing the power of social media can boost your ecommerce business to new heights in the New Year!