3 Ways to Improve Your eMail Subscription Opt-In Rate

One of the most effective means of building your ecommerce business is with email subscriptions, and always striving to improve your email opt-in rate will reward you with increased sales!

Hopefully, you have an email subscription list that you are using for marketing.

eMail marketing is a fantastic way to build your customer base, boost your bottom line by telling subscribers about your current sales and promotions, and showcase new products.

Here are three great ways to improve your email opt-in rate:

1. A Great Offer: One of the best things you can do to improve email opt-in rates is to make a valuable offer to website visitors in return for joining your email subscribers. Merely offering people your newsletter or emails is not going to get it. You need to offer something with a higher perceived value.

Whitepapers and ebooks are both good offers, as long as they provide solid, useful information that is relevant to many or most of the visitors to your ecommerce web site. An ideal size for either an ebook or a whitepaper is 5-10 pages.

2. A Great Opt-In Form: Many websites are missing the boat in getting email subscribers because they have poor opt-in forms. This form should be prominently displayed---above the fold. Above the fold is an old newspaper term that simply means on the top half of the page. The colors and font should be visually appealing.

Since you probably won’t have a great deal of space for your opt-in from, craft the content very carefully. Write it in such a way that your offer is compelling, in order to get the most subscribers.

Keep it simple! This is not the time or the place to try and gouge more info from visitors than you really need. Just a first name and email address is sufficient.

3. Have a Double Opt-In: You will lose far less potential subscribers if you have a double opt-in process. Begin with a Thank You page. This is the page that visitors see after submitting their name and email address. Make it crystal clear that the opt-in is not complete, and nor will they receive their free offer, until they click the link in the confirmation email.

When you send the confirmation email, leave no doubt that the subscriber will get the free offer as soon as they click the confirmation link.

These three things can improve your email subscription rate considerably!