How to Write Effectively for Twitter

Since you are limited to 140 characters, it is imperative that you write effectively for Twitter.

Here are some tips to help you make the most of every tweet:

• Write with a clear purpose. Make every tweet count by writing your Twitter messages succinctly and straight to the point. There should be a reason for every tweet! While you don’t want to blatantly hawk your ecommerce wares, you do need to tweet about things that are relevant to your industry, at least most of the time. It is always best if you can tweet about things that are important to you…something that you believe in. Keep it real! Be honest, because other users can spot a phony!

• Write consistently and often. You cannot join a social site such as Twitter; throw out a couple of tweets and then sit back to wait for the benefits to come rolling in. It doesn’t work like that. To enjoy success in social media marketing, you should send messages on a regular, consistent basis. You don’t have to tweet every hour on the hour. In fact, you would undoubtedly end up blocked by many or most users if you did that. But do find out when the most optimal times are to tweet, and make it a part of your daily routine to post messages during those times.

• Make good friends and good enemies, as well. While it’s important to cultivate high quality, relevant friends on Twitter, the fact is that we humans find conflict exciting, and having a couple of good enemies can be quite helpful. This is not the same as becoming that annoying pest of the internet---the troll. You should choose a subject other than politics or religion, hopefully something relevant to your industry, and have a spirited debate about it with another member who has conflicting views. For example, if your online store sells inflatable boats, you might argue the advantages over regular boats made of wood, fiberglass or aluminum. Keep it civil! Don’t let the controversy go on and on, have a stopping point clearly in mind from the get-go.

Effective writing for Twitter can help you maximize the time you spend on social media marketing!