How to Measure Your Twitter Impact with FREE Twitalyzer

 If you are taking advantage of social media marketing, wouldn’t it help to know how well you’re doing on Twitter?

Twitalyzer can give you the lowdown on how you’re doing on Twitter!

What is Twitalyzer?

In their own words, from the website:

“Twitalyzer is a unique tool to evaluate the activity of any Twitter user and report on relative influence, signal-to-noise ratio, generosity, velocity, clout, and other useful measures of success in social media.”

As of February 22, 2010, Twitalyzer LLC is part of Tweetmeme’s new Follow Button. ”Twitalyzer was the only solution we considered to provide Twitter user behavioural data,” says Nick Halstead, CEO of TweetMeme. “While primarily a business application, Twitalyzer gives a unique and fascinating view into how millions of people use Twitter, which makes them a perfect integration partner for our Twitter Follow Button.”

Wow! Shouldn’t you be using this to measure your impact on Twitter?

Impact, as defined by Twitalyzer, is a combination of these factors:

• The number of followers a user has
  
• The number of unique references and citations of the user in Twitter
  
• The frequency at which the user is uniquely retweeted
  
• The frequency at which the user is uniquely retweeting other people
  
• The relative frequency at which the user posts updates
  

 The Twitalyzer dashboard has nine completely unique reports not to be found anywhere else, such as:

Integrated Click Tracking: For those businesses and organizations using bit.ly and j.mp for URL shortening, Twitalyzer provides click counts for those links as part of the Twitalyzer dashboard.

Set and Work Towards Goals: Twitalyzer is unique in allowing users to establish goals for their use of Twitter and presenting those goals both in the Twitalyzer Dashboard and also the Trends report. 

Integration with Google Analytics: Twitter is a means to an end, which is generating revenue, gathering leads, or driving visitor engagement on your web site. Twitalyzer is integrated with Google Analytics to bridge the gap between Social Media and your investment in the online channel.

Add Notes and Annotation: Twitter is a fast-paced medium and it's easy to forget what changed. The notes and annotation feature allows Twitalyzer Dashboard users to add context to their trend reports and evaluate their success against changes in strategy, plan, or execution.

Rich Sentiment Analysis: Businesses and brands spend a lot of time monitoring the conversation for detractors and negative commentary. The Twitalyzer Dashboard Sentiment report makes this job a whole lot easier by highlighting positive and negative sentiment Tweets in a fully configurable model.

Easy to Read Summary Metrics: Twitalyzer was built by a team of web analytics professionals with nearly a decade of experience in data presentation and visualization.

Powerful Interactive Charts and Graphs: Twitalyzer users spend a lot of time evaluating their success in Social Media, and to make them more successful there is powerful charting and graphing tools designed to accelerate time to insight.

There are even more features, but you can learn more about Twitalyzer from this video:

 

 

Believe it or not, Twitalyzer  is 100% completely FREE! This can be an invaluable tool for enterprising entrepreneurs who want to track their social media marketing efforts with Twitter!