7 Tips for Building Your eMail Newsletter Subscription List

Did you know that email marketing with newsletters is one of the best and most effective methods of growing your ecommerce business?

Here are 7 handy tips to help beef up your email subscription list:

1. Ask your current subscribers to refer others. To do this effectively, you should offer some sort of incentive. You don’t need to give away the store, but do make the offer something of perceived value to the average person. It might be an informative e-book or whitepaper, a discount on a purchase or shipping, etc.

2. Make it easy for your current subscribers to forward your email newsletters to others. Have a clickable button that makes it plain it’s for forwarding.

3. Always ask every visitor to your site to opt-in to your email subscription list. It makes no difference whether they are a customer who actually completes a purchase, or not. You should offer an incentive to sign up for your mailing list!

4. Make your subscription and opt-in form very prominent and unambiguous so that each visitor is clear about what it is!

5. Keep it simple! While it’s nice to know the date of birth, gender, etc,--it isn’t really necessary and trying to get too much info up front not only irritates the average person, it will make a lot of them suspicious and they’ll wonder why you want to know all that. Have you ever bought something in a department store and had them ask for your phone number at checkout? Don’t you immediately wonder WHY they want your phone number and if they’ll be pestering you with nuisance calls if you furnish it? Same principle for your opt-in email list---keep it short and sweet!

6. Be sure to archive past issues of your email newsletter on your website, with the expired offers removed, naturally. The search engine crawlers will pick up these back issues and you can get a goodly bit of traffic and new subscribers from the archived issues. Be sure to have an opt-in form at the top and bottom of the back issues.

7. If you have a blog for your business, which hopefully you do, include an email opt-in form on each page. If you post good, informative blog articles, you can pick up quite a few new email subscribers this way because the search engines will crawl your blog articles.

eMail newsletter marketing is one of the most effective and cost efficient marketing methods you can use for your ecommerce business!