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Do You Want to Dominate Your Niche?

Do you want to be number one and dominate the competition within your niche?

Frankly, unless you are in a pretty obscure niche, this is very hard to do, especially for a one man/woman show with a home business.

That being said, here are some tips to help you hold your own, if not actually lead the pack, within your niche:

  • Create and build a community. This is one of the smartest things you can do to get an edge on the competition, and you can do it without spending a dime in most cases. People love the sense of belonging that goes along with being part of an online community. Give them that, and you have taken a giant stride toward niche domination. In a community, members can discuss your products or anything that correlates with your industry, besides share personal topics, etc. A community is also an excellent way to keep your ear to the ground for problems that may occur, and addressing them before they have time to grow.

  • Drill down to a sub-niche. If your main niche is basically sewn up by giant competitors, then try to drill down to find and develop a niche within a niche. For example, if you sell camping equipment, maybe you could focus on one area of this niche such as camp chairs or air mattresses. It’s easier to be a big fish in a little pond!

  • Give your customers a reason to be loyal instead of giving their business to one of your competitors. Being proactive and having a good customer loyalty program in place is critical to the ongoing success of your online business, for many reasons. This is something that you absolutely must do in order to get and keep repeat customers. Offer loyalty rewards and incentives to repeat customers to keep them true blue and coming back to you.

  • Keep an eye on your competition. There are several good reasons for this, but one is that you can’t prevent your customers from being lured away unless you know what lures there are.

These tips will help you to maintain a competitive edge within your niche!


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