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eCommerce: Social Media Optimization & SEO for Dropshipping

Social Media Optimization, or SMO, and Search Engine Optimization, or SEO; are a match made in ecommerce heaven and can do wonders to promote your online dropshipping business!

With Social Media optimization, you virtually promote your business, build your brand, make yourself visible and generate buzz about your website that will supply a steady stream of fresh traffic---all without any active promotion!

We’re all familiar with SEO, but every ecommerce entrepreneur should familiarize themselves with integrating SEO with Social Media Optimization.

According to the results of a recent Nielsen study, social media sites such as blogs, and social networks now account for 18% of where searches begin, outperforming sites that are dedicated to publishing information specifically to help individuals find deeper analysis and details.

This is a trend that is gaining momentum by leaps and bounds; as Nielsen observes, “Social Media is becoming a core product research channel.”

At the core of any successful Social Media Optimization campaign are social objects.

Social objects are the content that is created in social media,

This includes images, videos, blog posts, comments, status updates, wall posts on Facebook, Twitter tweets and all other social activity that ignites a spark for online socializing and conversation.

Understanding social objects and how they function, as well as how you can integrate SEO with these social objects, is one of the most important things about a good Social Media Optimization program for your dropship business.

To connect social media and social objects, there are five basic areas you need to focus on:

1. Titles: When using SMO with SEO, don’t try to come up with an attention grabbing title so much as one that contains the keywords that match the search patterns of the people you hope to reach.

2. Keywords: When choosing keywords for social objects, bear in mind that they may not be what you would expect. So use Google Adwords for some ideas.

3. When you are writing descriptions for social objects, make sure that your copy includes a minimum of three keywords related to your business and targeted viewers.

4. Tags: These are keywords that serve to group and organize your social objects within the social network you are using.

5. Links: Just as in SEO, links help drive traffic to your social objects and help boost your ranking in search results.

Social Media Optimization and Search Engine Optimization go together like peanut butter and jelly, so make the most of this combination to help grow your ecommerce dropshipping business!


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