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Survey Says: Global Time Spent on Social Media Surges

According to findings released in January 2010 by the Nielsen Company, consumers worldwide spent in excess of 5.5 hours online each week on social sites such as Twitter, Facebook and MySpace in December of 2009.

This was an increase of a whopping 82% over December of 2008 when consumers were averaging around 3 hours a week on social sites.

Besides that, traffic overall has increased to social sites during the course of the past 3 years.

What does this tell us?

It tells us that for users all around the world, social networks, as well as blogs, have risen to be the most popular online category when they were ranked by the average time spent in the month of December.

Next in line in the popularity poll were online games and instant messaging.

Facebook was the #1 worldwide winner in the popularity polls for social sites in December 2009, with approximately 207 million unique visitors. In fact, 67% of all online social media users globally put in an appearance on Facebook during that time frame.

Not only are Facebook visitors growing, but the amount of time users are spending on this popular social site are growing, too, averaging approximately 6 hours per month.

Users in the United States are continuing to increase the amount of time spent on social networking and blog sites, with total minutes increasing 210% from 2008 to 2009.

The average time per user increased 143% from December 2008 to December 2009.

On Twitter and Facebook, growth from 2008 to 2009, based on the average time spent on social sites by users in the United States outpaced the overall growth for the category, with increases of 200% for Facebook and an astonishing 368% for Twitter.

Twitter.com continued its reign as the fastest-growing social site in December 2009 as far as unique visitors, with an increase of 579% --- from 2.7 million unique visitors in December 2008 to 18.1 million in December 2009!


As you can see, if you aren’t leveraging the awesome power of social media marketing, you’re missing the boat!


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