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Social Media Marketing with Facebook: Facts & Figures

Facebook is a giant of the social sites, and you can use it quite successfully in your social media marketing efforts!

Facebook is one of the biggest and best of the social sites on the internet, with members all over the world!

According to Facebook stats, there are currently over 400 million members. About half of all active members login to Facebook every day, and the average Facebook member has 130 friends.

Wowza!

Here are some more factoids from the Facebook website:

• There are over 160 million objects that people interact with, consisting of pages, groups and events

• Average user is connected to 60 pages, groups and events

• Average user creates 70 pieces of content each month

• More than 25 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) are shared each month.

• There are more than one million developers and entrepreneurs from more than 180 countries

• Every month, more than 70% of Facebook users engage with Platform applications

• There are more than 550,000 active applications currently on Facebook Platform

• More than 250,000 websites have integrated with Facebook since   Facebook Connect was launched in December 2008

• More than 100 million Facebook users engage with Facebook on external websites every month

• Two-thirds of comScore’s U.S. Top 100 websites and half of comScore’s Global Top 100 websites have integrated with Facebook

• There are more than 100 million active users currently accessing Facebook through their mobile devices.

• People that use Facebook on their mobile devices are twice more active on Facebook than non-mobile users.

• There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products

If you think that Facebook is mostly made of teenyboppers, think again. The fact is that the older age group, age 35-54, is one of the fastest growing demographics.

The possibilities here for social media marketing are tremendous!

Facebook is combining social media with ecommerce in new and innovative ways, such as its new store front, Payvment. Internet research analysts are predicting that Facebook will become the next big online mall.

If you aren’t leveraging the awesome power of this popular social site, you’re missing out on a fantastic way to build your brand and grow your online dropship business or other ecommerce enterprise!

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