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eBay Sellers: How to Write a Better Listing to Boost Sales

Writing a better, more attractive listing can help boost your sales on eBay!

If you are like many eBay sellers these days, you need all of the help you can get…and then some.

One of the things you might consider doing in order to improve your eBay listings and garner more sales is to take a good, long look at your listings.

The more attractive you can make your eBay listings to viewers, the better chance you have of converting interest into an actual purchase!

Here are some tips about the various Dos and Don’ts of writing listing for eBay:

• DON’T MAKE YOUR LISTING ALL IN CAPS BECAUSE IT SEEMS AS THOUGH YOU ARE SHOUTING AT THE VIEWER AND BESIDES THAT, YOUR TEXT WILL BE HARDER TO READ. 

• Don’t have your description and terms, etc. all running together in one continuous, long block of text. Most internet users just scan the highlights, they don’t actually read as though they were reading a book. Break your text up into short sentences and brief paragraphs to keep them engaged.
  

• Don’t use an inappropriate font or colors in your text. For example, you wouldn’t want to use a font such as Jokerman at all. The rare exception might be for party supplies or a similar fun-type product, and then only if you used it on a couple of words somewhere you wanted to draw attention, no more. Another point to remember is that you shouldn’t mix up a whole variety of colors used in your text. This is confusing to the eye and will be hard for viewers to switch back and forth from red to green to purple to pink to blue, etc.
  

• Don’t have misspelled words! There is never a place for this. It looks unprofessional, and in fact, it is unprofessional. Misspellings make you look less than intelligent, also, as well as sloppy and careless. Seeming unprofessional, stupid, sloppy and careless is not the impression you should be fostering in potential buyers to gain their trust.
  

• Do use conversational grammar. This doesn’t mean that you should use a lot of slang or sloppy punctuation, but write as though you’re speaking to the viewer in person.
  

• Do make your content easy on the eyes. As a general rule, dark text on a light background is the best and easiest to read. Whatever you do, don’t put dark text on a dark background or light text on a light background so that it is almost impossible to see.
  

• Do personalize your listing in some way that is uniquely yours! This will help with brand recognition---in this case your User ID on eBay---and make it easier for buyers to recognize your listings again. Remember that many buyers buy from a wide variety of sellers and may not remember your User ID at all the next time they’re shopping in your category. So, giving them something to remember you by in the way of customizing your listing is a great way to be remembered. A logo is an excellent way to achieve this. Smart sellers go an extra step and use their logos on business cards or thank you notes that are included in the packaging.
  

Having better listings is one way to increase your eBay dropship sales or sell-through rates for all auctions!

If you liked this article, you may also like this one: Selling-On-Ebay-Feast-Or-Famine