How Much Time Should You Spend on Social Media Marketing?

This is a question asked by many ecommerce entrepreneurs who want to get in on social media marketing for a dropship business, but are unsure what sort of commitment it requires in time to be done effectively.

The answer to that question depends largely on the size and scope of your online business.

Obviously, if you have a fairly large, diverse business; social media marketing will take up significantly more of your time than it will for someone with a small home business in dropshipping or other online sales.

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A recent social media study by Michael Stelzner and sponsored by the Social Media Success Summit 2009 looked at the amount of time being devoted to social media marketing by around 700 respondents.

The survey revealed that many businesses are devoting a significant amount of time to social media marketing efforts.

64%, roughly two-thirds of marketers reported spending five hours a week or more on social media marketing. 39% said that they spent 10 hours or more a week on it, and almost 10% said that hey spend 20 hours or more a week on social media marketing efforts.



Based on survey findings, there is a direct link between the length of time marketers have been using social media marketing and the amount of time they devote to it each week.

For beginners, it averaged out to approximately 2 hours a week. After using social media marketing for a few months, the amount of time spent on it jumped to 10 hours a week or more. After actively practicing social media marketing for years, the average time spent was 20 hours a week or more.

So, what does this mean?

Does it mean that social media marketing takes on a life of its own over time, and thus requires more and more of a commitment in hours?

Or does it mean that the results are so effective that marketers choose to double and redouble the amount of time spent on social media marketing?

It stands to reason that marketers step up their time invested in social media marketing due its success and effectiveness, but that is basically sheer speculation.

Any way you look at it, the results are in and clearly show that social media marketing is important for the success of your home dropship business or other type of ecommerce endeavor.

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