Dropship eCommerce Tips: How to Minimize Abandoned Shopping Carts

Every ecommerce entrepreneur with a dropship business is experienced with abandoned shopping carts, and every effort should be made to try and minimize this profit-busting practice as much as possible.

Internet research has found that up to 75% of shoppers will abandon a shopping cart and leave your website without completing the purchase. That seems to be an awfully high percentage, but even if it’s a little on the high side---it is still entirely too many abandoned carts and lost sales!

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Here are some tips and pointers to help lessen shopping cart abandonment:

• Your checkout process should be as painless, quick and easy as possible. If you force shoppers to jump through too many hoops trying to checkout…they won’t. So keep it streamlined!

• Add a thumbnail image of the product next to it in the shopping cart. Sometimes, especially if a consumer has added quite a few items to the cart, it helps to be able to see exactly what is in there.

• If a shopper wants to take a last look at the product description, sizes, colors and images just to make sure it’s what they want, don’t force them to hit the back button over and over again getting back to that web page. Instead, every product in the shopping cart should have a link back to the item.

• Make sure that stock availability is shown on the product page. Don’t let a shopper get almost all the way through checkout and then drop the bombshell that the product they have added to their cart is out of stock. This generates a lot of unnecessary bad PR!

• It is imperative that you make it crystal clear exactly which button to click to proceed on to the next step in checkout!

• Show a progress bar that lets the customer know what stage they are at in checkout. You might even number the steps if you wish to make it even easier for the shopper to see what is going on.

If you follow a few basic and user friendly steps in your checkout process, you will minimize shopping cart abandonment in your online dropshipping business or other ecommerce website.

If you liked this article, you may find this one useful: Conversion-Tips-For-Your-eCommerce-Drop-Ship-Business