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ECommerce Dropship Tips: Make People an Offer They Can’t Refuse

According to a recent survey conducted by Econsultancy, internet users in the United States say they hate television ads, ads on video websites such as YouTube, and mobile ads, which sounds as though ecommerce ads would have an uphill climb to be effective, doesn’t it? 

However, age may affect how much or what kind of ads internet users really hate.

For example, a little less than half of survey respondents aged 18-24 hated ads on video websites, compared to only 20% of those aged 25-38 and a paltry 10% of respondents aged 55 and older.

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The reason for this may be simply that few people in the 55 year old and above age group watch online videos, while a lot of younger internet users do.



All in all, about 27% of internet users say that they hate mobile ads. But among the more frequent users of mobile devices that percentage increases to roughly 37%.

This more sophisticated mobile user group is in line with the influencers on such sites as Facebook, with 500 or more friends, were nearly twice as inclined to say that they hated ads on online video sites.

Now comes the really interesting part of this survey: Almost two-thirds of internet users said that they actually like ads that offer them discounts or good deals.

Aha!

Offer consumers a significant discount, a good deal or some sort of freebie, and suddenly your ad has morphed from objectionable and hated to a good thing!



With Google focusing more on display ads, the results of this survey may furnish some food for thought when you start mapping out your ads.

If a discount or good deal is the magic bullet for currying favor with the consumers on the World Wide Web, then common sense would dictate that you give the people what they want in order to get what you want.

What you want, of course, is traffic and sales!

So, the evidence seems clear: Make people an offer they can’t refuse to grow your home dropship business or other ecommerce enterprise.

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