Dropship Tips: Why Making a Marketing Video is a Smart Move

One of the best marketing techniques for your home dropship business is a video!

According to eMarketer, almost 67% of all internet users will watch a minimum of one online video each month in 2010.

Results from a recent comScore Video Metrix service showed that an astounding 178 million United States internet users watched online video during the month of April, with more than 30.3 billion videos viewed!

Google Sites ranked as the top video property with 13.1 billion videos, which represented 43.2% of all videos viewed online. YouTube made up the majority of all videos viewed online. Hulu came in second with 958 million videos watched. Microsoft Sites, Viacom Digital, and Yahoo! Sites followed.

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 Other significant stats from April 2010 include:

Media Group racked up 36.6 percent penetration of online video viewers, BrightRoll Video Network had 19.5 percent, and BBE had 18.5 percent.
83.5 percent of the total United States internet users viewed online video.
135.7 million viewers watched 13.0 billion videos on YouTube, which amounted to 96 videos per user.
Hulu viewers watched, on average, 24.7 videos which totaled 2.5 hours of video per viewer.
The average duration of an online video was 4.4 minutes.
Source: Research Brief From the Center For Media Research

Those are some pretty convincing statistics, and should clearly illustrate the value of an online video for marketing your online dropship business or other ecommerce enterprise.

Besides using online videos for marketing purposes, you can make a brief instructional video about one of your new products. Many internet business owners who have done this reported excellent results, especially when it comes to customer satisfaction with a purchase.

When you create an online video, keep it brief. A good rule of thumb is 5 minutes or less. Many internet viewers will get bored or distracted with anything that runs longer than that.

Don’t be afraid to use a little humor or whimsy! Sometimes the online videos that think outside the box are the ones that go viral.

Try making an online video for your small home business. You might be pleasantly surprised at the results!

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