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DIY Email Marketing: Best Practices for a Dropship Business

Email marketing has been shown time and again in internet research to be a tremendously effective method of increasing the bottom line of your dropship business, especially if you go the DIY route and do it yourself!

As most entrepreneurs are aware, email marketing has a lot to recommend it, especially because it is inexpensive and garners big Rewards in terms of boosting revenue.

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Here are some tips for DIY email marketing for your home dropshipping business or other ecommerce enterprise:

• First of all, find yourself a good online email newsletter service such as Mail Chimp, which is FREE if you have 500 subscribers or less. Mail Chimp gives you a track to run on so you don’t have to reinvent the wheel, and is extremely easy to use even if you have never done an email newsletter. Plus it has tons of helpful tips and advice that will be invaluable to a newbie newsletter marketer!

• Do A/B split testing on your email newsletters with different templates and designs to see which one performs the best, meaning of course which one has the highest open and click through rate. Be sure to have your brand logo displayed in your email newsletters so that you can build brand recognition.

• Don’t use your personal email address to send business newsletters! Besides being very unprofessional, this will probably get you blocked as a spammer. Your email address for newsletters should include the name of your business.

• Never ever send emails without obtaining the permission of the recipient first!

• While the purpose of email marketing is to promote your business and increase profits, you don’t want to over-do the hype and come across like Crazy Eddie the Used Car Salesman. This is a huge turn-off to the average consumer. Offer something of value---perhaps a discount coupon, free shipping with X amount of purchase, or something else that the recipients will perceive as being valuable.

Email marketing can be one of the best and most effective tools in your marketing toolbox if used correctly, and if you follow some basic guidelines, DIY email marketing isn’t that difficult!

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