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EBay Dropship Sales Slow? Use Loss Leaders to Boost Your Bottom Line

 

Summer is traditionally somewhat slow for many eBay dropship sellers, and according to reports, this summer is particularly sluggish since the newest policy changes back in March that buried eBay auctions among thousands and thousands of store listings that were dumped into core.

What can you do to boost traffic to your auctions and hopefully increase your bottom line with more sales?

Try using loss leaders!

What is a loss leader? In a nutshell, a loss leader is something a merchant offers at a very low price for the purpose of attracting customers, who will then purchase other products.

Download our free e-book to get the inside scoop on effective marketing techniques!

Yes, in some instances a loss leader really does mean that a seller takes a loss on that particular item.

But, look at it this way: If you lose a dollar or two on an item, but it garners a lot of increased visitors and traffic to your other items, and you end up selling more than you would have if the loss leader hadn’t attracted that extra traffic….then you’re still way ahead of the game!

You don’t have to offer more than one loss leader at a time.

For example, if you have auctions set to run for 7 days, then to increase traffic to those auctions items that you have high hopes of selling for a good price provided you can manage to get them seen by eBay shoppers, then you might run just one loss leader during that 7 day interval.

While you don’t want to give away the store, do choose loss leaders that somebody might actually want. It is also extremely helpful to stick to items for loss leaders that are within your niche.

For example, if you sell vintage fishing lures, you should have a loss leader that correlates with that niche instead of something like a bicycle horn, which has nothing to do with your niche and would not attract potential buyers who would be interested in your fishing lures.

Times are hard on FeeBay right now, even worse than they have been for many sellers during the past 2-½ years of “Disruptive Innovation” that has forced a lot of small sellers completely out of business and seen fees skyrocket while service plummeted to new lows.

But, if you want to stay and try to keep your eBay dropshipping sales alive there, you might consider trying a strategy such as loss leaders to drum up some business!

If you liked this article, you may also like this one: Seven-Secrets-to-Selling-More-on-eBay

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